SEO Analyst

KAYAK - Cambridge, MA

Marketing Cambridge, Massachusetts

Description

Position at KAYAK

Position

KAYAK is the world’s largest travel search site, helping people find the best travel choices easily by searching data from hundreds of sites at once. As an SEO Analyst based in our Cambridge office, you’ll help us intensify our SEO initiatives globally and have a major impact on the shape and development of our products.

With access to a dedicated SEO development team, a dedicated SEO content team and a wider network of SEO product analysts and managers, you will collaborate with different stakeholders in the company to help KAYAK portfolio brands – namely momondo, Cheapflights, SWOODOO, checkfelix and Mundi – develop and execute meaningful and impactful long-term SEO strategies with measurable results.

Responsibilities:

  • Work with the Portfolio SEO Analyst team to set and execute the SEO strategy for 50+ domains globally with up to 4 verticals in each.

  • Utilise proprietary and third-party tools to analyse opportunities, quantify performance and monitor competitors, suggesting tactical changes as a result of your observations.

  • Have a core focus on the product: creation, iterative development and testing of SEO page templates; a macro view of template/content publishing and quality control across domains; optimising and refining site architecture and internal linking – technical SEO at scale.

  • Devise strategies to continually test and iterate on SEO page templates, modules and content to improve on-site performance (e.g. conversion, bounce) and SERP performance (e.g. CTR, rankings).

  • Take ownership and accountability for your projects and the tracking, monitoring and reporting of progress and results.

  • Work with the SEO content team to ensure market projects and campaigns are optimised to support SEO where appropriate and to help identify opportunities for micro-level content, campaigns and link strategies.

  • Coordinate your efforts with stakeholders across the global organisation (e.g. Marketing and Business Development).

Qualifications:

  • At least 3 years of relevant experience

    in the SEO industry (preferably with an in-house team), other digital marketing experience is a plus.

  • Bachelor’s or Master's degree, or equivalent professional experience in the digital industry.

  • A strategic understanding of large-scale SEO: projects that scale globally and bring measurable results.

  • You monitor the latest developments in the SEO industry with a view to testing for yourself to establish validity and impact.

  • Comprehensive understanding of significant search engine patents, notably the Random & Reasonable Surfer Models, and the logical extension and application of these to international, large-scale websites.

  • Understanding of modern front-end markup (principally HTML and CSS).

  • Excellent English verbal and written presentation skills.

  • Excellent quantitative skills – fluency with numbers and data analysis is essential.

  • Comfortable with responsibility, able to develop a project independently once goals are set.

  • Fun, ethical team player.

About KAYAK

Our mission at KAYAK is to provide the world's favorite travel planning tools. With every query, KAYAK searches other sites to show travelers the information they need to find the right flights, hotels, rental cars and vacation packages.

And because our team is always on the lookout for ways to make travel planning and trip management even easier, we offer a variety of tools and features such as KAYAK Trips, Explore and Price Forecast and are constantly evolving our app, Facebook Messenger and Slack bots, Alexa skill and related A.I. innovations.

In addition to KAYAK, we manage a portfolio of metasearch brands including: momondo, Cheapflights, SWOODOO, checkfelix and Mundi that together process more than two billion consumer queries a year.

KAYAK is an independently managed subsidiary of Booking Holdings.

Benefits and Perks

  • 4 weeks paid vacation

  • Day off on your birthday

  • Generous retirement plans

  • 3 year anniversary travel bonus

  • Awesome health, dental and vision insurance plans

  • Flexible Spending Accounts

  • No stupid meetings

  • Drinks, coffee, snacks, games etc.

  • Flexible hours

  • Free massages from professional masseuse

  • Regular team events/excursions

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