Admin - Public Relations, Marketing, and Communications
Full-TimeJob no: 512925
Classification: Administrative Professional 3
Grade: Grade 81
Work type: Staff Full-time
Administrative Unit: University of Alaska Anchorage
School/Business unit: College of Health
Categories: Communications/Public Relations/Marketing
Internal Communications: - Maintain uniform style and graphics standards and guidelines. - Maintain uniform use of the mission statement and messaging platform by all faculty and staff. - Maintain an integrated identity between COH, UA, UAA, UAF, UAS and extended campuses. - Provides guidance in developing content for COH units websites and assures websites are fully integrated with all marketing effort.Essential
Marketing/External Communications: - Implement the College of Health's strategic communications plan and develop new strategies as needed. - With COH directors, coordinate and manage the development of print and electronic materials and the implementation of activities to support the communication needs of the College of Health. - Manage, monitor, and update the COH digital media and social media networking, including its website, e-newsletter, Twitter account, Facebook page, e-blasts/emails, and other electronic tools. - In conjunction with the COH Leadership Team, review the current communication strategic plan and make recommendations for redesign and/or implementation to ensure, build and maintain COH public and media relations. - Develop, maintain, manage and monitor a performance tracking and attribution system to determine effectiveness of campaigns and initiatives.Essential
Public Relations/Media Relations: - Seek opportunities in the community to raise awareness about and increase visibility for the COH and its mission and purpose. - Promote the graduation and employment results of the COH students. - Coordinate strategic placement of speakers using appropriate COH faculty, staff and students. - Assist the Dean/Vice-Provost and the COH Leadership Team in speech writing and presentation development. - As requested, serve as the first point of contact for media inquiries. - Work closely with faculty and staff in developing messages to respond to media inquiries. - Provide media training and coaching for faculty and staff as needed. - Oversee planning, development and placement of news stories. - Write and distribute news releases to appropriate news outlets. - Develops and oversees creative/design concepts from beginning to end to include visuals, campaign concepts, writing radio/TV scripts, and brochures and publications. - Oversees brochures, photography database, flyers, newsletters, websites, and all marketing activities/materials for all of the units within COH.Essential
Overall Management: - Review the current communication strategic plan and make recommendations for redesign and/or implementation to ensure, build and maintain the visibility of the College of Health as a leader, planner, convener, and advocate regarding health education and research. - Strengthen and maintain the College of Health brand identity among key internal and external audiences. - Ensure COH brand aligns with UAA and UA brand identities. - Develop and implement external and internal newsgathering and information dissemination processes, staying abreast of issues related to the College of Health and statewide health industries. - Develop appropriate cross-functional relationships to ensure the integration of communications with other efforts in the college and the university system. - Build and maintain awareness of the College of Health. - As requested, work with external stakeholders, agencies, hospitals, provider organizations on communication priorities. - Participate in grant development and administration to support communications programs. - Assess the effectiveness of budget spent on promotion and make recommendations. - Ensures COH is compliant with policy and regulations regarding web design and content.Essential
The College of Health Communication Manager, under the general direction of the Senior Statewide Director of Statewide Health Programs and Development, provides strategic leadership to the college on communications issues. This position is responsible for developing, implementing and monitoring the internal and external communications of the college, with the ultimate goal of increasing the college's visibility and credibility. As a member of the COH leadership team, the Communication Manager serves as spokesperson for the college and provides advice and counsel on communications issues and policies to COH leadership.
Knowledge, Skills, and Abilities:
- Exceptional interpersonal and leadership skills, including strong oral, editing, writing and communication skills.
- Exceptional organizational and time management skills, with an orientation toward detail and the ability to work on several projects at one time with multiple deadlines.
- Proven ability to lead change, communicate vision, and inspire culture change.
- Excellent analytical and interpersonal skills to identify issues and solve problems working with colleagues.
- Understanding of health-related academic programs and their contributions to state needs.
- Demonstrated ability to collaborate with both internal and external stakeholders.
- Experience working effectively with others to promote institutional priorities and to foster excellence.
- A highly developed service orientation.
- A clear understanding of how to assess the effectiveness of communication/public relations/marketing plans and campaigns.
- Understanding of social networking and its uses as a communications tool.
- Understanding of web and related technology and its use as a communications tool.
- Understanding of Alaska's statewide media landscape.
- Knowledge of the University of Alaska system, UAA and the College of Health.
- Five to seven years of experience in communications with exposure to the health industry or experience with a foundation or beneficiary-related organization is a plus.
- Three to five years in management or senior/leadership position with experience overseeing multiple projects.
- Experience working collaboratively as a member of a team and independently.
- Experience managing projects with minimal oversight, including analyzing and reporting institutional data and developing and monitoring project budgets.
Typical Education or Training:
Bachelor's degree in communications, journalism, public relations, marketing or other related field required, and five years of progressively responsible communications experience related to the program, or an equivalent combination of training and experience.
Master's degree preferred. Accredited in public relations (APR) by the Public Relations Society of America is a plus.
To be considered for this position, applicants must upload the following documents to their online application in order to be considered for this position:
- Cover Letter
- Three writing samples
- Contact information of three professional references
Salary will be based upon level of education, training, and experience.
Regular, Exempt (salary), Grade 81, 12 months per year
The University of Alaska is an affirmative action/equal opportunity employer and educational institution. The University of Alaska does not discriminate on the basis of race, religion, color, national origin, citizenship, age, sex, physical or mental disability, status as a protected veteran, marital status, changes in marital status, pregnancy, childbirth or related medical conditions, parenthood, sexual orientation, gender identity, political affiliation or belief, genetic information, or other legally protected status. The University's commitment to non-discrimination, including against sex discrimination, applies to students, employees, and applicants for admission and employment. Contact information, applicable laws, and complaint procedures are included on UA's statement of non-discrimination available at www.alaska.edu/titleIXcompliance/nondiscrimination.
Human Resource Services
University of Alaska Anchorage
Applicant must be eligible for employment under the Immigration Reform and Control Act as of 1986 and subsequent amendments.
Your application for employment with the University of Alaska is subject to public disclosure. Background checks may be required.Apply through Institution's Website
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