Job Summary:
Analyst – Advanced Analytics & Business Intelligence
TEAM
The Media & Growth Marketing (MGM) team is focused on delivering powerful customer experiences across marketing touch points, by leveraging data and tools to bring marketing to life. The MGM team is part of the Global Marketing Center of Excellence within Disney Experiences (DX) and plays a vital role in campaign activation. The MGM Advanced Analytics and BI team leads consumer analytics and business intelligence for Direct Channel marketing campaigns, focused on improving targeting, messaging, and channel strategies using data-driven insights. We accomplish these capabilities with partnerships internally within Disney, as well with external vendors and software suppliers.
ROLE
This Data Science and Business Intelligence-focused role on the MGM Advanced Analytics & BI team consists of the following functions: Developing analyses, predictive models, self-service end-user tools, dashboards and work flows demonstrating Machine Learning algorithms, and innovative technologies such as Snowflake, Dataiku, and Tableau. This role will also work with multi-functional partners to showcase insights while recommending applications that advance DX Marketing and Audience strategies.
RESPONSIBILITIES
Overall
- Develop tools that showcase insights and business intelligence using technologies such as SQL & Python, within the Dataiku, Snowflake, and Tableau environments
- Build predictive models on guest behavior; examples include: likelihood to purchase, likelihood to engage with a marketing message, or estimating spend
- Design and conduct statistical experiments (ex. A/B testing) to measure the efficiency of our audiences
- Mine for insights and conduct analysis of key performance indicators and trends in our first- and third-party data. Present insights and opportunities to the MGM organization
- Build data pipelines that transform data into actionable operational dashboards, reports, and tools using data visualization techniques
- Promote products to production and maintain products in production to ensure availability in activation
- Leverage tools such as Jira to track and catalog work and communicate progress to direct leadership
- Maintain partnerships with key business partners within the MGM organization to identify opportunities to gain and implement intelligence
QUALIFICATIONS
We are looking for a foundation in applying data science modeling techniques and proper statistical testing methodology to guest behavior (resorts, cruises, theme park tickets, merchandise) and Marketing engagement. We desire someone who is comfortable researching and creating solutions.
- 2+ years of experience in business intelligence technologies, visualizations, best practices, and methodologies
- 2+ years of experience using programming languages (Python or R preferred) to build predictive models and to conduct statistical testing with sound experimental design
- 2+ years of experience with Machine Learning algorithms and statistical methods including classification models such as logistic regression and decision trees, and segmentation models such as clustering and scoring.
- Understanding of relational database methodology, data structures, data pipelines, and exploratory querying using SQL, and Python
- Experience with data wrangling using SQL, Python and/or other processing methodologies
- Experience translating business questions into appropriate analytical products that yield actionable results
- Demonstrate proficiency with data visualization tools, preferably Tableau
- Demonstrate strong relationship-building and partnering skills
- Display strong written and verbal communication skills to communicate technical work to non-technical partners
- Demonstrate problem-solving, organizational and time management skills.
- Demonstrate critical thinking and a strong attention to detail.
- Demonstrate an exploration mentality and be willing to be a leader in learning new spaces.
- Bachelor’s degree in Statistics, Analytics, Business Administration, Mathematics, Computer Science or equivalent
Benefits and Perks
Our Benefits: Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities and special extras that only Disney can provide. Learn more about our benefits and perks at https://jobs.disneycareers.com/benefits
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