Job Summary
The Associate Brand Manager participates in the development and execution of Papa Johns' marketing strategy aligned with overall business objectives. the role is responsible to lead the development, execution, and optimization of core products and value-driven programs that drive traffic and profitable growth.
Duties and Responsibilities (other duties as assigned)
- Lead the development of value-focused programs including national flash sale promotions
- Advise on owned channel promotions and CRM calendar to align with national promotional calendar
- Oversee core menu item optimizations and deletions, ensuring cross-functional collaboration and data-driven decision-making and optimization
- Act as primary liaison for national beverage partnerships and assortment
- Champion development of innovation related to cultural activations and stunts
- Manage stage gate process for projects related to menu optimizations, deletions, cultural activation products, and beverages
- Contribute to the development of the national promotional calendar, ensuring alignment with overall business objectives
- Monitor key performance indicators (KPIs) and results to assess the effectiveness of marketing strategies, specific to those within the core menu as well as value promotions, specifically for flash sales
- Analyze market trends, competitor activity, and customer behavior to inform marketing initiatives
- Lead the development of comprehensive integrated Go-To-Market plans for value promotions, outlining role of promotion, messaging hierarchy, campaign objectives, target audience, and key performance indicators
- Work closely across teams including creative, content, owned and earned to ensure Go-To-Market plans align with strategic goals
- Analyze customer experience and market data to identify insights that are translated into actionable tasks to achieve marketing goals
Education, Experience & Certifications
2 – 4 years minimum marketing experience; food marketing or innovation experience preferred
Bachelor’s degree in Business Administration, Marketing, or related field
Ability to travel up to 25%
Experience in Restaurant or Retail Operations preferred, passion for company brand
Understanding of marketing/brand/product development management principles
Functional Skills
Analytical Skills: effectively uses data to generate insights
Planning & Prioritization: highest impact, highest value
Financial & Business Acumen
Communicates Effectively and Candidly
Problem Solving; ability to use rigorous logic to solve problems with innovative effective solutions
Process Improvement: Strive to continually improve
Ability to build and leverage talent
Ability to work in a challenging, fast-paced environment and to adapt to new situations as they arise
Ability to effectively communicate, inform, and influence senior leaders
Ability to work cross-functionality on multiple initiatives with a successful record of advancing projects
Our Values
- EVERYONE BELONGS – We believe connectedness and belonging are the essential ingredients to our success.
- DO THE RIGHT THING –We are relentlessly focused on quality and integrity and make the right choices, even when it's difficult.
- PEOPLE FIRST – To craft positive experiences for our customers, we take care of each other first.
- INNOVATE TO WIN – We champion and challenge for a better way in all we do.
- HAVE FUN – We find joy, create meaningful impact and celebrate the journey together
Our Core Competencies
- CUSTOMER CENTRIC - We leverage data and insights to craft a customer experience that builds relationships, cultivates trust, and delivers excellence
- RESULTS DRIVEN – We focus on measurable outcomes by remaining optimistic, tenacious, and persistent even in the face of challenges.
- CONTINUOUS IMPROVEMENT –We champion for better through strategic risk taking, experimentation and challenging the status quo.
- BIAS FOR ACTION – We courageously lead, drive towards decisions, and maintain agility to meet the demands of our dynamic industry.
- WINNING TOGETHER – We work together to unlock our full potential by actively collaborating and contributing in a cross-functional capacity
Papa Johns is an equal opportunity employer.