Business Development Executive - Automotive Digital Marketing

Make & Model Marketing
Cleveland, Ohio
Full time
2 days ago

Role: Business Development Executive - Automotive Digital Marketing

Employment Type: Full-Time

Location: In-Office in our Ohio City/Cleveland Location 5 Days Per Week

Travel: Up to 25%


About the Role

As our Business Development Executive, you’ll be responsible for prospecting, pitching, and closing new dealership clients. You’ll work with a sales tool like Apollo or ZoomInfo or one of your choosing) to identify and do outbound communications to potential clients.


Your goal is to identify great-fit dealers, communicate our value clearly, and close new business. Then, transition those clients to our account team for long-term success.

Responsibilities

  • Identify, contact, and qualify prospective dealership clients via outbound calls, emails, LinkedIn, and other social channels
  • Build quality prospect lists using tools like Apollo, ZoomInfo, or a tool of your choosing
  • Set appointments and lead sales presentations (with support from our strategy team)
  • Present our digital marketing services: SEO, Paid Search, Content, Creative - using data, audits, and case studies
  • Manage your sales pipeline and CRM activity, including short- and long-term follow-up
  • Respond to inbound leads and help match clients with the right service package
  • Stay organized, track follow-ups, and follow best practices in sales calls and demos
  • Travel occasionally to meet with prospects or attend industry events
  • Meet monthly and quarterly sales goals
  • Collaborate with leadership to improve pitch materials, refine ideal client profiles, and grow our sales playbook

The Ideal Candidate:

  • 3+ years of B2B sales experience, ideally in digital marketing, SaaS, or advertising
  • Proven ability to build your own pipeline and close deals
  • Comfortable making cold calls, running demos, and asking for the sale
  • Excellent communication and presentation skills
  • Organized and process-driven you follow up, track activity, and move deals forward
  • Naturally curious and eager to learn about digital marketing
  • Professional, positive, and self-motivated
  • Experience in or familiarity with the automotive industry preferred, but not required.

Compensation and Benefits

  • $48,000 / year base salary + commission with a target compensation of $84,000 - $100,000 / year for meeting quarterly and annual sales goals
  • 3 Compensation Plans Available to Choose to choose base salary + commission + bonuses
  • Your final compensation will be determined by your experience level and skillset
  • Compensation is reviewed every 6 months
  • Medical, Dental, & Vision Insurance (Employer pays 50% of premiums)
  • Simple IRA + 3% Matching Opportunity
  • 10 Paid Time Off days in your first year + your birthday. 15 PTO days after 5 years with our company. 20 PTO days after 10 years with our company.
  • Paid Holidays
  • Continuous Training Opportunities
  • Flexible Hours - This position requires employees to work onsite at our office for 7 hours per day. Our office is open from 6:00 AM to 6:00 PM, allowing you the flexibility to choose a schedule that works best for you within those hours
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