The Director, Marketing is responsible for overseeing and directing internal and external communications, advertising campaigns, and community engagement efforts to strengthen the hospital's image, reputation, and competitive position. This role works closely with hospital leadership, corporate marketing teams, and approved vendors to develop and implement strategic marketing initiatives, focusing on growth, marketability, and consumer engagement.
Essential Functions
- Develops, manages, and executes annual marketing plans in collaboration with hospital leadership, corporate marketing teams, and approved vendors to support hospital growth and brand positioning.
- Oversees all internal and external communications to ensure consistent messaging that aligns with the hospital’s mission, vision, and values.
- Serves as the primary media contact and hospital spokesperson as needed, maintaining relationships with local media and ensuring a positive public image.
- Leads community outreach efforts, fostering partnerships that enhance the hospital’s reputation and support strategic growth initiatives.
- Monitors and analyzes market data, including hospital and service line market share, to identify growth opportunities and inform marketing strategies.
- Manages digital content for the hospital’s website, ensuring information is up-to-date, compliant, and optimized for consumer engagement.
- Tracks and reports on marketing metrics, including ROI and KPIs, to assess the effectiveness of marketing campaigns and initiatives.
- Ensures compliance with organizational policies and industry regulations for all marketing activities, including communications, advertising, and community relations.
- Ensures that all communications aligh with facility objectives, regulatory requirements and industry best practices.
- Performs other duties as assigned.
- Complies with all policies and standards.
- Bachelor's Degree in Marketing, Journalism, English, or Communications required
- 5-7 years of experience in marketing, communications, or public relations required
- 1-3 years of prior leadership experience required
- Demonstrated experience in developing and executing successful marketing strategies and managing media relations required
- Strong strategic planning and project management skills.
- Excellent communication skills, with the ability to convey marketing strategies and ideas effectively to stakeholders.
- Proficiency in digital marketing, including content management systems, social media, and analytics tools.
- Knowledge of healthcare industry trends, community relations, and media practices.
- Ability to analyze and interpret market data to inform strategy.
- Strong leadership and collaboration skills, with the ability to work across departments and with external partners.