Actively shape the future of Meta Horizon, one of the fastest growing and most exciting parts of the Meta and Reality Labs business. This role will focus on consumer growth programs across mixed reality and mobile.Product Marketing Manager, Horizon Engagement Responsibilities

• Drive flagship growth programs through channel and full funnel marketing plans to drive user growth and maximize impact for the business.
• Shape product roadmaps through market and customer research, competitive analyses, audience segmentation and sizing, and dive into audience needs.
• Plan, coordinate, and execute product launch and go-to-market efforts. Drive target audience definition, value proposition and messaging development, content creation, and GTM channel activation across audiences to achieve awareness, adoption, and retention goals.
• Demonstrate an understanding of the virtual reality and mobile ecosystem for users and be the advocate of the market within the organization.

Minimum Qualifications

• BA/BS degree.
• 2+ years of experience in product marketing, product management, management consulting, business strategy or a similar field.
• Experience with product launches and consumer campaigns.
• Experience creating go-to-market documents, including defining audience, positioning, value proposition and success metrics.
• Analytical and problem-solving experience.

Preferred Qualifications

• Interest and understanding of Mobile Platforms and Virtual/Mixed Reality.

For those who live in or expect to work from California if hired for this position, please click here for additional information. About Meta Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
$99,000/year to $151,000/year + bonus + equity + benefits

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.

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