Associate Vice President, Enrollment Management

The Opportunity:

The UCF Student Success and Well-Being department is currently accepting applications for an Associate Vice President for Enrollment Management (AVPEM). This role manages the university’s efforts to recruit undergraduate students with the experience, aptitude, and skills to succeed at the University of Central Florida (UCF). The AVPEM will be responsible for providing strategic leadership and oversight for undergraduate admissions, student financial assistance, and the university registrar and will collaborate significantly on developing and implementing the university’s strategic enrollment plan. The Associate Vice President will report to the Vice President for Student Success and Well-Being and collaborate effectively with senior leadership across the university to ensure that undergraduate admissions, financial aid, and registration services operate optimally and enhance efforts to improve student success performance.

The AVPEM must possess strong leadership skills, embrace and advance the mission and goals of the university, and bring proven skills in managing enrollment processes, operations, and issues across a complex organization. This position requires a strong knowledge of admission policies and practices at both the state and federal levels, enrollment management trends, financial aid and registration best practices, and experience managing personnel and budgets. Direct knowledge of recruitment, marketing, financial aid, budgeting, and information systems to promote efficiency are essential.

This leader will strategically leverage the institution’s financial aid budget and utilize data and predictive modeling to achieve enrollment goals. The AVPEM will make optimal use of available federal, state, and institutional resources in the recruitment and retention of undergraduate students while ensuring campus compliance with all federal and state agencies’ regulations and policies.

The AVPEM will build a best-in-class enrollment services division and strengthen a culture of excellence; establish and implement short and long-range organizational and strategic goals, objectives, policies, and operating procedures; monitor and evaluate programmatic and operational effectiveness; and effect changes required for continued improvement.

Responsibilities:

Working in partnership with senior university leadership, the AVPEM will also:

• Cultivate and strengthen relationships with key stakeholders within and outside the university community.

• Establish and maintain liaisons with other administrative and academic units, alums, parents, community, and state partners to improve community relations and advance program development.

• Ensure that academic units are informed and remain up to date on general admission policies, procedures, trends, and recruiting and marketing activities.

• Enhance an existing integrated marketing and communication plan in partnership with the UCF communications and marketing division for print, electronic, and social media recruiting platforms, using research-based decisions on messaging and delivery mediums.

• Provide comprehensive statistical and data-informed analyses for sound admissions, financial aid, and registration policy decisions.

• Execute and continually analyze, refine, and manage processes, policies, technologies, and resources dedicated to delivering admission, recruitment activities, delivery of student aid, marketing strategies, and enrollment student services to ensure the division is effectively organized to attract students beginning with pre-college initiatives and high-level visit experiences progressing through the enrollment funnel.

• Monitor and assess data to evaluate the effectiveness of recruitment efforts and scholarship programs, including social media, marketing, and other emerging technologies that enhance yield among potential students and their families.

• Strategic oversight of all aspects of the registration, course management, record retention, and dissemination practices and requirements associated with the registrar's office.

• Develop and use existing and emerging technologies to communicate and build relationships with students, families, and secondary school leadership. Leverage the CRM to effectively deliver communications, track engagement, and analyze digital behavior to inform data-driven decisions for the outreach and recruitment of new undergraduate students.

• Evaluate and continuously improve the practices of the student enrollment experience, including timely, effective, and positive engagement with students and families throughout their experiences with admissions, financial aid, and registration.

• Collaborate with deans and colleagues to provide the vision for short- and long-term enrollment goals and effective marketing strategies to optimize enrollment opportunities in targeted programs.

Minimum Qualifications:

Master’s degree and 10+ years of relevant experience or terminal degree and 7+ years of relevant experience with at least 5+ year(s) of leadership experience, or an equivalent combination of education and experience pursuant to Fla. Stat. 112.219. Click here for more information

Preferred Qualifications:

• Leadership experience in undergraduate recruitment, admissions, strategic enrollment management, data analytics, retention, and marketing at an institution of higher education.

• A proven track record of increases in prospects/inquiries, application/admission, deposit/yield conversion rates as contributing factors toward enrollment growth and health.

• Deep knowledge of and proficient use of current search strategies, admissions technologies, data analytics tools, predictive modeling, financial aid leveraging tools, and digital recruitment campaigns.

• Proven track record of meeting and achieving enrollment goals through innovation and adoption of best practices.

• Understanding of Title IV regulations. Experience ensuring institutional compliance with local, state, and federal regulations.

• Experience managing budgets and developing enrollment modeling.

• Excellent interpersonal, organizational, oral, and written communication skills are required.

• Experience optimizing Slate or similar CRMs in a Peoplesoft environment.

• Understanding of the enrollment factors and demographic trends driving enrollment of different categories of student populations.

• Demonstrated ability in building an excellent and collegial team, leadership, supervision, management, selection, performance evaluation, conflict resolution, and problem-solving within the context of a comprehensive college or university admissions and financial aid offices is required.

• A demonstrated understanding of the importance of building and maintaining open dialogue and communication.

In addition to the qualifications stated above, key stakeholders identified the following capabilities and attributes of a successful candidate:

• Fluent in sophisticated data and trend analysis.

• Ability to lead, supervise, motivate, and initiate strategic change.

• Effective engagement with various constituencies (e.g., faculty, administrators, students, parents, board members).

• Can effectively represent the university and communicate with external audiences and stakeholders.

• Possesses advanced problem-solving and decision-making skills.

• Comfortable balancing systems-level thinking with tactical acuity.

Special Instructions to the Applicants:

UCF has retained Spelman Johnson, a national executive search firm, to assist in this search. For best consideration, applicants should submit their application directly to Spelman Johnson.

Are you ready to unleash YOUR potential?

As a next-generation public research university and Forbes-ranked top employer in Florida, we are a community of thinkers, doers, creators, innovators, healers, and leaders striving to create broader prosperity and help shape a better future. No matter what your role is, when you join Knight Nation, you’ll play an integral role at one of the most impactful universities in the country. You’ll be met with opportunities to connect and collaborate with talented faculty, staff, and students across 13 colleges and multiple campuses, engaging in impactful work that makes a positive difference. Your time at UCF will provide you with many meaningful opportunities to grow, you’ll work alongside talented colleagues on complex projects that will challenge you and help you gain new skills and you’ll have countless rewarding experiences that go well beyond a paycheck.

Working at UCF has its perks! UCF offers:

• Benefit packages, including Medical, Dental, Vision, Life Insurance, Flexible Spending, and Employee Assistance Program

• Paid time off, including annual and sick time off and paid holidays

• Retirement savings options

• Employee discounts, including tickets to many Orlando attractions

• Education assistance

• Flexible work environment

• And more…For more benefits information, view the UCF Employee Benefits Guide.

Dive into our Total Rewards Calculator to discover the diverse selection available to you, giving you a glimpse into the benefits that together shape your comprehensive rewards package at UCF.

Unless explicitly stated on the job posting, it is UCF’s expectation that an employee of UCF will reside in Florida as of the date the employment begins.

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