This person will both ask and answer different and difficult questions, inspire and support creative teams, evaluate the work of others, learn and adapt quickly. Passion for Meta’s mission and an understanding of the brand’s challenges and opportunities and a passion for customer insights.Brand Strategist, Business Marketing Responsibilities
- Develop global B2B brand strategy and brand architecture
- Craft and manage a compelling brand story and strategy for Meta brands and programs offered to business audiences
- Develop proprietary strategic frameworks and processes and identify bespoke solutions
- Lead brand strategy workshops, creative ideation sessions, and customer insight activities
- Work to define and maintain B2B brand standards, reviews, and governance
- Collaborate with Consumer Marketing and regional B2B Marketing, Creative teams/agencies, Sales and Product leaders globally to ensure our brand strategy is embraced by teams around the company
- Conduct audits and analysis to inform business and brand strategic and decision making
- Identify and scale best practices for brand marketing across Business Marketing
- Create measurable plans and activities to ensure success and ongoing optimization of activities
- Craft executive level decks to be presented to Corporate and Business Marketing VPs
- Develop strategic briefs to inform campaign and program development
- 10+ years of brand strategy experience
- An expert-level understanding of brand strategy
- Experience in messaging, naming, positioning and brand architecture
- Experience working with management on all levels from the VPs to administrative support
- Experience as a cross-functional influencer and partner
- Experience translating insights, ideas, and data into customer value
- A successful candidate is collaborative and analytical and can help connect brands, people, and businesses in a more meaningful way.
- To be successful at Meta takes analytical rigor, solid and applied understanding of audience and market dynamics, brand and product knowledge.
- This candidate will be tenacious, open, imaginative, precise, analytically inclined, and can use data to identify insights and provide solutions
- Understanding of go-to-market activities
- Experience working with both B2B and consumer brands
- Experience inspiring and energizing creative teams
$150,000/year to $211,000/year + bonus + equity + benefits
Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.
Equal Employment Opportunity Meta is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here.
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