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BUSINESS DEVELOPMENT DIRECTOR/MARKETER FOR SKILLED NURSING FACILITY

Driftwood Healthcare Center-Hayward
$85,000 - $95,000 a year
Hayward, California
Full time
4 weeks ago
SUMMARY

Creates and maintains effective markets for facility services by developing and sustaining referral relationships.

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.

  • Participates in weekly sales team meetings, reporting regularly on referral development and progress on targets.
  • Develops strategies to maximize admissions of residents in accordance with facility and regional sales plan.
  • Evaluates effectiveness and cost benefit of marketing tactics. Makes recommendations to alter strategies.
  • Reviews census management practice guidelines, analyzes trends, and takes action to avert deterioration of market share.
  • Develops marketing tools for facility or district within budgetary constraints.
  • Responsible for relationship development and management of health partners and organizations; sources new business.
  • Anticipates and eliminates potential conflicts between internal teams and health partners and/or families/residents.
  • Coordinates external marketing of facilities within the community through health providers and organizations.
  • Markets the facility’s services to the managed care industry.
  • Works with local community agencies to generate a positive image and encourage word-of-mouth referrals.
  • Plans and oversees the execution of community based promotional events, open houses, and educational seminars.
  • Communicates with local media sources to ensure community awareness of facility(ies) services.
  • Participates in corporate trade shows, health fairs, and marketing activities, as assigned.
  • Performs other duties as assigned.

ENTRY QUALIFICATIONS

  • Bachelor’s degree in marketing or a related field is preferred.
  • One to three (1-3) years experience in health care, long-term care industry, or insurance sales/marketing.
  • One (1) year experience with proposal development process.
  • Strong technical writing skills.
  • Public relations experience preferred.
  • Familiar with medical terminology.
  • Superior presentation skills – both one-on-one and group.
  • Proficient in Microsoft Office products (Word, Excel, PowerPoint).

SUPERVISORY RESPONSIBILITIES

Supervises the marketing staff and others for whom they are administratively or professionally responsible.

YEARLY WAGE RANGE RATE: $85,000.00 TO $95,000.00 DEPENDING ON EXPERIENCE

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