We are a trusted home care agency committed to delivering compassionate and high-quality personal care and support services to individuals in their homes. Our clients include older adults and individuals living with chronic conditions or disabilities. We are seeking a motivated marketing professional to expand our presence across New York City through relationship-building, outreach, and strategic partnership development.
Position Summary:
The Community Outreach & Marketing Specialist will be responsible for growing our home care client base by creating referral relationships with hospitals, clinics, senior centers, religious institutions, and other community-based organizations. This individual will represent the agency in the community and work closely with our intake and care coordination teams to ensure seamless enrollment for new clients.
Key Responsibilities:
- Build and maintain referral relationships with discharge planners, social workers, MLTCs, physician offices, senior centers, and housing programs
- Represent the agency at local events, resource fairs, and networking opportunities
- Conduct outreach campaigns (in-person and virtual) to raise awareness of services among target populations
- Track outreach and referral activity in CRM or internal system
- Assist in developing community marketing materials and partnership proposals
- Work collaboratively with intake and care management teams to ensure timely client onboarding
Requirements:
- Minimum 3 years of experience in healthcare or home care marketing, outreach, or business development
- An Associate Degree
- Existing relationships with referral sources in NYC (especially Brooklyn, Queens, or the Bronx)
- Understanding of Medicaid, MLTC, and New York home care services
- Excellent verbal and written communication skills
- Ability to travel across NYC boroughs as needed
- Self-starter with strong organizational and follow-up skills
Preferred Qualifications:
- Experience working with culturally diverse communities
- Bilingual (e.g., Spanish, Russian, Haitian Creole, Bengali, Mandarin) strongly preferred
- Familiarity with marketing tools, CRM systems, or lead tracking platforms
Job Type: Full-time
Pay: $55,000.00 - $65,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance
Shift:
- 8 hour shift
Supplemental Pay:
- Bonus opportunities
Work Location: Hybrid remote in Brooklyn, NY 11235