Whether you’re just starting out or looking for a fresh chapter, we believe your career should feel meaningful. You should feel valued, trusted, and know your work makes a real difference.
As a subsidiary of H&R REIT, Lantower Residential develops and manages apartment communities across the Sunbelt markets in the U.S. We’re in the apartment business, sure – but really, we’re in the people business. Our job is to make people feel at home—whether they live in one of our communities or work on our team. That means showing up, caring, and creating experiences that feel real, thoughtful, and human.
When you join us, you become part of something bigger: building great places to live and strong communities around them. We take that seriously – and we take care of our people in return, with competitive benefits, opportunities for training, and time off when you need it.
If you take pride in your work and enjoy making people’s day a little better, we’d love to meet you.
Job Summary
The Central Leasing Team is responsible for serving as the initial point of contact for all prospective resident (prospect) leads and proactively working those leads to close the prospect and introduce the prospect to the Application. This role will greatly impact the customer experience and the revenue and occupancy of our communities. The Central Leasing Team is experienced in sales and leasing activities in the multifamily industry and promotes efficiency and competitive advantages by delivering high-quality, engaging interactions with prospects to ensure an exceptional prospect experience. This role utilizes essential multi-family property management systems, customer contact management systems, and other company lead management tools to generate and secure prospect leads, while creating an engaging customer experience.
Key Job Responsibilities
1. Conducts all leasing activities for assigned communities, greets and responds to all incoming and existing leads including telephone inquiries, internet, and email (in-bound and out-bound), provides virtual and self-guided tours of apartment homes and amenities, follows up with prospects, and coordinates all move-ins.
2. Engages with prospects to understand their needs, answer questions, and provide relevant information on product features and benefits. Nurtures the prospect relationship from time of contact to application.
3. Collaborates with Central Leasing Team colleagues and assigned onsite teams to stay abreast of property leasing priorities and actively works prospect leads by implementing leasing strategies to achieve and exceed occupancy goals and customer satisfaction at assigned communities.
4. Develops a deep understanding of the assigned community’s product selling features and benefits by conducting monthly self-guided tour shops of the communities and physical shops of competitors within the assigned market. Stays abreast of community and product enhancements, identified community competitor set, market trends, and other related elements to effectively sell the assigned communities to prospective residents.
5. Completes assigned activities using MyQueue in the Lead Management System, downloads daily rate reports to SharePoint, and provides updates on prospect lead activities.
6. Maintains accurate and up to date records of leads and prospect interactions in the Customer Relations Management (CRM) system.
7. Generates leads through email blasts and implements effective follow-up strategies to nurture leads throughout the sales pipeline.
8. Tracks and reviews key performance indicators to evaluate the success of leads and follow-up efforts.
9. Frequently reviews lead management and property management systems and dashboards to identify and act on open tasks and recommend strategies and programs for marketing activity to increase qualified traffic and closing ratios.
10. Utilizes all property management software and systems, such as the Property Management System (PMS), Customer Relations Management (CRM), Peek virtual tours, Apartment IQ and other sales related platforms used by the Company.
11. Maintains a working knowledge of applicable laws to ensure file compliance and fair and equal housing.
12. Performs other duties as assigned.
Organizational Responsibilities
- Maintain a current knowledge of the Company’s property management systems, software, and other technologies used for executing day-to-day business operations. Stay informed about changes, updates, and other developments with the systems and software.
- Follow and comply with the Company’s established operating systems, financial, human resources, safety, and security policies and procedures, and meet the Company’s and department’s standards and other requirements related to job performance.
- Personally practice proper safety techniques, follow the Company’s risk and safety policies and procedures, and immediately report any associate or visitor injury, accident, or other safety-related issues to the appropriate individual(s).
- Continually identify and act on opportunities for improving the level and quality of service provided by the department and by own personal performance and participate in and support efforts to enhance the department’s efficiency, effectiveness, productivity, and overall contributions to the Company.
Working Conditions
- Incumbents will work in a Lantower Residential office or virtually. Incumbents must be willing to work a flexible schedule to accommodate specific business needs.
Physical Demands
- Incumbents must be able to view computer screens, paper documents, reports, and other written materials for extended periods of time where visual strain may result.
- Incumbents must be able to lift and/or carry objects and equipment of up to 20 pounds in connection with job responsibilities.
- Some business travel may be required for this position to meet with onsite team members and other business leaders within the company.
Knowledge, Skills, and Abilities Required
- High school diploma or GED equivalent experience with a minimum of 3+ years’ experience in property management, and any sales role is preferred.
- Experience in multi-family property management is preferred to demonstrate a strong understanding of day-to-day property operations. Solid knowledge of property management systems and software, such as Entrata, Funnel, self-guided tour technology, and other technologies standard to property management operations is highly desired.
- Ability to analyze data, problem solve and make informed decisions.
- Detail-oriented with excellent organizational, time management, and multitasking skills.
- Excellent interpersonal, oral, and written communication skills.
- Ability to work independently and collaboratively within a team.
- Results-driven mindset with a focus on achieving and exceeding assigned performance targets.
- Flexibility to adapt to changing priorities and responsibilities.
- Solid computer literacy, with experience in Microsoft suite of products (Word, PowerPoint, Excel, Teams) and basic operating knowledge of Excel to produce performance reports. Ability to learn new software applications quickly.
- Ability to manage a high volume of work in stressful situations, collaborate and work in team settings and independently, and demonstrate through words and behaviors the core values and philosophies of the Company.
- Proven history of demonstrating sound judgment in decision-making and problem-solving situations. Able to remain calm during a crisis and think strategically to create workable business solutions.
None, though, a secondary education teaching certificate would be desirable.
Good physical condition. Ability to stand, walk, sit, and climb stairs. Ability to drive when needed. The employee must occasionally lift and/or move up to 10 pounds.
