Consumer and Digital Marketing Specialist

Title: Consumer and Digital Marketing Manager

Position: 00200

Location: 7450 Freight Way, Mechanicsville, VA 23116

Salary: $63,100- $81,900

Exemption Status: Exempt

Our Mission

To strengthen the Commonwealth through public safety, education and revenue derived from the responsible regulation and sale of alcoholic beverages.

Our Vision

To bring good spirits and excellent service to Virginia.

Our Values

Accountability—Service—Integrity—Performance Excellence

Join a team of Virginia’s Top Shelf Talent!

The Virginia Alcoholic Beverage Control Authority is seeking a Consumer and Digital Marketing Manager. The Consumer and Digital Marketing Manager’s primary purpose is to execute and coordinate Virginia ABC’s consumer engagement digital marketing strategies and programs to grow retail sales, profits and return to the Commonwealth. This position is responsible for working with the Consumer Engagement team in developing, implementing and evaluating communication and promotional strategies and tactical plans.

Areas of Responsibility

• Monitors assigned operations to ensure program objectives are achieved, and that projects are conducted within approved time frames, budgets and are in compliance with appropriate state, federal and Authority legal and policy requirements.
• Proactively alerts leadership when roadblocks are encountered and/or dates will be missed.
• Actively keeps the division leadership, ABC leadership and other internal and external stakeholders informed of the status of assigned projects and activities through weekly reports, and other periodic status reports.
• Assist in developing and implementing annual consumer engagement calendar, plans and activities.
• Works closely with industry suppliers, Retail Operations, Logistics, Digital and Brand, and Communications to promote sales while balancing requirements for responsible consumption.
• Stays informed on digital trends, emerging platforms, tools and best practices.
• Responsible for leading the Authority’s digital marketing campaign and content strategies across business-to-consumer (B2C) channels including web, organic social, SEO, paid social, email, SMS and other relevant digital channels.
• Plan and manage digital campaigns across paid, owned and earned media channels, including but not limited to PPC, SEO, email, display, affiliate and social media.
• Develop the communications and promotional plans to create consumer awareness and usage of the Virginia ABC website and e-commerce capabilities.
• Place digital advertising for Authority promotional events through channels like Meta, Google Display Network and other relevant paid advertising channels.

Minimum Qualifications

• Experience developing and implementing major retail consumer engagement programs and digital marketing programs.
• Associate’s degree in marketing or marketing research, communications or closely related field required with advanced degree preferred.

Preferred Qualifications

• Bachelor’s degree or equivalent work experience in marketing, communications, or closely related purchasing field and/or relevant certifications

We offer:

• Excellent work/life balance
• Paid Time Off (PTO) earned every two weeks worked and 14 paid holidays
• Affordable healthcare with employer contributions
• Virginia Retirement System (VRS) benefits
• College Tuition Reimbursement program

Virginia ABC employees are covered under the Commonwealth’s benefits package and VRS. However, authority employees are exempt from the Virginia Personnel Act and the Virginia Public Procurement Act.

The Virginia Alcoholic Beverage Control Authority does not provide sponsorship. We are an equal opportunity employer without regard to sex, race, color, religion, national origin, age, sexual orientation, political affiliation, veteran status or disability. AmeriCorps, Peace Corps, and other national service alumni are encouraged to apply. ABC will provide, if requested, reasonable accommodation to applicants in need of accommodation in order to provide access to the application and/or interview process. The selected candidate must pass a criminal background check.

VA ABC is a Military-Friendly Employer, is V3 Certified, and embraces Diversity, Equity, and Inclusion

For full consideration, all applicants must fully complete all sections of the online application. A resume will not substitute for an incomplete application.

Applicants have rights under Federal Employment Laws: Family and Medical Leave Act (FMLA) Know Your Rights Poster ; and Employee Polygraph Protection Act (EPPA)
We are an equal opportunity employer without regard to sex, race, color, religion, national origin, age, sexual orientation, political affiliation, veteran status, or disability. AmeriCorps, Peace Corps, and other national service alumni are encouraged to apply.

ABC will provide, if requested, reasonable accommodation to applicants in need of accommodation in order to provide access to the application and/or interview process.

All employment offers are contingent upon compliance with Form I-9 completion timeliness and confirmation of employment authorization by E-Verify and criminal history record checks are required prior to employment.

In support of the Commonwealth’s commitment to inclusion, we are encouraging individuals with disabilities to apply through the Commonwealth Alternative Hiring Process. To be considered for this opportunity, applicants will need to provide their Certificate of Disability (COD) provided by a Certified Rehabilitation Counselor within the Department for Aging & Rehabilitative Services (DARS). Veterans are encouraged to answer Veteran status questions and submit their disability documentation, if applicable, to DARS to get their Certificate of Disability. If you need to get a Certificate of Disability, use this link: DARS or call DARS at 800- 552-5019