Creative Director
Purpose of the Role
We are seeking an experienced and visionary Creative Director to lead our creative team and elevate our brand’s storytelling, design, and overall visual identity. The ideal candidate will have a strong background in creative strategy, branding, and multimedia content development, ensuring that all creative outputs align with our company’s mission and market objectives.
Key Responsibilities
Include, but are not limited to the following. Other duties may be assigned as needed to meet business needs.
- Develop a deep understanding of our brand, products, direct selling industry and our selling model.
- Creative Strategy & Vision: Develop and implement a compelling creative strategy that enhances brand identity, market presence and customer engagement.
- Aggressively identify opportunities for improvement and elevate our brand value proposition including our voice, positioning, and image.
- Ensure our work is constantly evolving to meet our customer’s needs and biggest business opportunities.
- Brand Consistency: Ensure consistency in brand messaging, tone, and visuals across all platforms, including marketing campaigns, event materials, product packaging, and promotional materials.
- Oversee video projects from concept to completion, including storyboarding, scripting, and guiding production teams to ensure content aligns with brand strategy and quality standards.
- Lead creative projects with outside contractors including photo shoots.
- Team Leadership: Lead and inspire a team of designers, content strategist, and video editor, fostering a culture of innovation and collaboration.
- Campaign Development: Oversee the ideation, design, and execution of integrated marketing campaigns across digital and print media.
- Content Creation: Lead the development of high-quality creative assets, including:
- Print Materials: Brochures, catalogs, product packaging, event signage, flyers, magazines, and training materials.
- Digital Assets: Social media graphics, email campaigns, website visuals, landing pages, and video content.
- Event Branding: Stage designs, presentation decks, promotional banners, merchandise, and recognition materials.
- Stakeholder Collaboration: Partner with marketing, sales, and product teams to align creative efforts with business goals.
- Trend Analysis: Stay up to date with industry and marketing trends, ensuring the brand remains relevant and competitive. Keep an awareness of emerging technologies that enhance workflow efficiency.
- Project Management: Work closely with the Marketing Coordinator to ensure projects are completed on time, within scope, and meet strategic objectives.
- Up to 5% anticipated travel for company events
Competencies for success
- A love for branding and storytelling, with a passion for creating content that connects and inspires
- Excellent organization and communication skills, with strong attention to detail
- A collaborative, can-do attitude and creative mindset
- Persistent and internally motivated to excel
- Strong coach skills and ability to build and manage a team of creative and highly motivated A players
- Openness to constructive feedback and ideas
- Solves problems proactively and effectively
- Thrives under pressure with changing priorities and handles stressful situations in a professional manner
Measures of success (KPIs)
- Delivers consistently high-quality, on-brand creative assets across all channels
- Maintains brand consistency across all creative outputs (audited quarterly)
- Completes projects on time and within scope
- Achieves high stakeholder satisfaction with brand positioning
- Increases promoter utilization of field marketing resources
- Regularly integrates new creative trends or technologies to streamline workflows and enhance storytelling
Education/Experience
- Bachelor’s degree in Graphic Design, Marketing, Communications, or a related field.
- 7+ years of experience in creative leadership roles, preferably in a consumer brand or agency environment.
- Strong portfolio showcasing expertise in branding, product, event and campaign execution.
- Proficiency in design software (Adobe Creative Suite, Figma).
- Exceptional leadership, communication, and presentation skills.
- Ability to think strategically while maintaining attention to detail.
- Experience managing multiple projects in a fast-paced environment.
PHYSICAL DEMANDS & WORK ENVIRONMENT: The physical demands and the work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- While performing the duties of this job, the employee is required to talk, stand, walk, kneel, bend, pull, feel, reach, grasp, crawl, hear, and/or climb stairs.
- The employee is required sit for extended periods of time and is required to operate telephone and software via computer.
- The employee is required to have the ability to lift or carry up to 20 pounds.
- Specific vision abilities required by this job include close vision, distance vision, peripheral vision, and depth perception.
- The noise levels are usually moderate.
To Apply:
Please submit your resume along with a link to your portfolio showcasing relevant work in branding, digital campaigns, and visual storytelling. Applications without a portfolio will not be considered.
Compensation
The salary range for this position is $105,000 – $125,000, depending on experience and qualifications.
What We Offer
NeoLife offers a comprehensive benefits package that includes:
- Medical, dental, and vision insurance
- 401(k) retirement plan
- Paid vacation, holidays, and sick time
- Hybrid work schedule for better work-life balance
- Life and disability insurance coverage
Work Location & Schedule
This position is based out of our Santa Clara, California headquarters and follows a hybrid work schedule. Employees are expected to work onsite part of the week to collaborate with teams across departments.
Work Authorization
Applicants must be authorized to work in the United States without the need for current or future visa sponsorship.
About NeoLife
At NeoLife, we give everyone the power to live healthier and happier lives. We are a world-wide nutrition company operating in over 50 countries and in business since 1958. For over 60 years, generations of families around the world have trusted NeoLife to provide leading-edge formulas that are based in nature and backed by science, using only the finest and safest non-GMO ingredients for nutrition supplements, earth-friendly home care, and organic skin care.
We believe that the right decisions about our bodies and our homes—deciding what to put into them and what to keep out of them—are among the most important decisions of our lives. When it comes to our health, and the health of our children and families, there is simply no room for compromise.
Other companies gain legitimacy and brand awareness with ads on TV and splash marketing campaigns, but we do it through our network of Independent Promoters. Through people. Because we believe in people. So instead of paying advertisers, we offer a business start-up opportunity where we compensate Promoters for sharing NeoLife and give them the tools and support for success. Through our global community of passionate leaders, we will be the single biggest force behind ending the trend of poor health and poverty, one person, one family at a time.
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