Now Hiring: Digital Marketing & Brand Manager
We're seeking a dynamic Digital Marketing & Brand Manager who will be the driving force behind Milestone's growth and community impact. In this role, you'll develop and execute marketing and brand strategies that attract families and residents to our communities while positioning Milestone as the premier choice for families seeking exceptional senior living. You'll combine digital marketing expertise with brand management, creating compelling campaigns that guide families through one of life's most important decisions. This is a hands-on role where your creativity, strategic thinking, and passion for serving seniors will have measurable impact on both our census goals and our mission to reimagine aging.
Benefits:
- A company that is growing
- An awesome team that is passionate about seniors
- Medical, Dental, and Vision Insurance
- Paid Time Off
- Paid Holidays
- 401K/Roth plan and Match
- Company-paid life insurance
- Perks and Discounts Program
- Bright Horizon Childcare
- Educational/Personal Development Reimbursement Assistance
Responsibilities:
- Implement lead nurturing systems that move prospects through the decision journey
- Track, analyze, and report on marketing metrics tied to census building
- Work closely with sales/admissions team to align marketing efforts with sales needs
- Implement marketing strategies directly tied to occupancy goals
- Create educational content positioning Milestone as a trusted senior living resource
- Manage our online reputation and review management strategy
- Develop compelling content for family communications (newsletters, updates)
- Create messaging that helps families through the senior living decision process
- Build testimonial and success story content featuring resident experiences
- Plan and attend events to build relationships and showcase our company and communities
- Create engaging social media content that showcases community life
- Develop marketing materials that effectively communicate our value proposition
- Oversee email marketing campaigns to prospects and family members
- Ensure brand consistency across all marketing touchpoints
Education and Special Requirements:
- Bachelor’s Degree in Business, Marketing or related field from an accredited college or university is preferred, or equivalent combination of experience and education is required. A minimum of two to five years’ sales experience, preferably in the retirement industry or medical or pharmaceutical sales, with a proven track record of generating and closing a high percentage of qualified leads is preferred. Knowledge of sales and marketing principles and methods for showing, promoting and selling products or services to include marketing strategy and tactics, sales techniques, and sales control systems.
- Must be able to pass a criminal background check and drug test.
- Frequent car travel requires the incumbent to possess and maintain a valid driver’s license.
Essential Skills:
- Able to operate smartphones, personal computers and related software.
- Effectively manage time, tasks, and projects in a dynamic environment.
- Ability to build trust and act honestly in relationships with others.
- Capable of assessing and understanding customers’ expectations, needs and circumstances.
- Work effectively with diverse personalities and to treat people with dignity, respect, fairness and maturity.
- Effectively listen and communicate verbally and in writing is essential.
Apply with your resume and cover letter TODAY to schedule your interview for this exciting opportunity!
