Are you interested in how the world generates energy? Do you thrive in a fast-paced, dynamic environment? Then our portfolio of energy integration companies is a great place for you to excel in your marketing career. As the Digital Marketing Specialist, you will play a key role in shaping the digital strategy of a growing enterprise by ensuring the consistent and measurable impact of our digital presence among three portfolio companies: Pneumatic and Hydraulic Company, LLC, Total Energy Solutions, LLC, and Power Temp Systems, Inc. You will coordinate the development, production and delivery of each company's website, social media channels, email platforms and search campaigns with data-driven decision making, while ensuring alignment with marketing goals. The ideal candidate for this role possesses a strong understanding of digital marketing trends and emerging technologies and is proficient in analytics.
Responsibilities
Collaborate cross-functionally with marketing, sales, IT and management teams to develop and execute on digital deliverables that align with goals
Lead the process for digital projects, including goal identification, KPIs, concepting, development, deployment, and measurement
Monitor, analyze and report on leads generated from marketing channels
Serve as liaison with agency partners to ensure strategic alignment in development, implementation and measurement of SEO, PPC and programmatic advertising, landing pages, website updates and performance analysis
Leverage data from various touchpoints - including email and social media marketing (organic and paid), Google Ads and more - for performance measurement and future decision making
Understand target audiences across each company and tailor strategies accordingly
Monitor results of campaigns to measure performance and adjust as needed
Review and analyze all digital materials to ensure proper branding and quality control
Assist in maintaining standards for digital assets, including but not limited to: templates, storage, naming conventions
Some assistance with planning and hosting virtual marketing events
Conduct project, market research
Qualifications
Bachelor's degree in marketing, analytics, or related field (advertising, digital media, communications, etc.)
A minimum of 5 years in a full-time digital marketing position
Strong proficiency in industry-standard digital platforms like HubSpot/Salesforce or other CRM; ConstantContact/MailChimp or other email platforms
Proficient with WordPress CMS, including themes, plugins, and page builders.
Familiarity with Google Analytics (GA4), Google Tag Manager, SEO tools (e.g., SEMrush, Moz, Yoast) and website performance testing tools
Understanding of social media platforms and strategies
High level of organization, creativity, attention to detail, strong problem-solving skills, and all-around team focus
Agency or enterprise-setting experience is preferred
Experience with basic HTML/CSS is preferred
Experience working in Asana and Power BI is preferred
Proven experience via a portfolio is preferred
Work Environment
The Digital Marketing Specialist will work in a dynamic corporate environment, collaborating regularly with the marketing and sales teams across all portfolio companies. Travel will be required to obtain project-related information, attend client meetings, industry conferences, or other business-related functions.
