This is a remote role, but eligible candidates must reside in one of the following states: IN, MI, IL, OH, KY, TN, MN, MA, FL, GA, PA
Ocassional travel is required once per year for our annual summit in Mishawaka, IN, or to client engagements.
The anticipated salary range for this position is $60,000 to $95,000, depending on experience and qualifications, while our internal pay band for this role extends to $115,000.
Pathfinders, a full-service integrated marketing agency, is seeking a Digital Director who can see the big picture and bring people with them. At Pathfinders, we take a thoughtful and evolving approach to digital. We aim to build solutions that are not only functional but also measurable and adaptable. As Digital Product Manager, you'll work closely with clients and internal teams to ensure that every product we launch meets user needs, business goals, and performance data. This role is a fit for someone who brings both structure and curiosity and can keep projects moving while always looking for ways to improve them. If you're reading closely, include one digital product you love, and why, in the final question ("Is there anything else you'd like us to know about your experience?") of the application. We're always curious what great experiences inspire great PMs.
You might be a great fit if you:
- Think strategically and act decisively. You don't just complete the task, you connect it to the goal
- Set the tone for your team with optimism and clarity, especially under pressure
- Embrace learning curves and know how to bounce back from "the hard parts"
- Lead with empathy, curiosity, and collaboration, and you want the entire team to win
Get to know us at pathfind.com
What you will do, in greater detail:
- Craft and manage the digital product roadmap and backlog, ensuring it aligns with the business objectives.
- Collaborate with the Digital Director in driving strategies and long-term vision to build best-in-class digital products.
- Serve as primary liaison between the agency team and third-party development partners or technology vendors.
- Work closely with strategy/planning, technology, media, creative teams, and clients to ensure strategic understanding and best use of data.
- Identify, develop, and support the standardization and continuous improvement of the digital product portfolio.
- Conduct market research and analyses, identify key insights, and formulate data-driven decisions and optimizations to influence marketing initiatives and digital product outputs.
- Collaborate with cross-functional teams, including vendors, to ensure that the digital product is efficiently developed, deadlines are met, and the launch is successful (on time and within budget).
- Uncover user behavior insights and discover optimization opportunities to craft recommendations that achieve client objectives and grow Pathfinders' business.
- Oversee requirements discovery, solution design, user story writing, feature development, and user acceptance testing.
- Oversee all tracking, reporting, and omnichannel dashboard development and ensure quality control across channels.
- Design and deploy analytics solutions including web analytics, A|B testing and multivariate testing/experiments, and custom visualizations and analysis solutions.
- Collaborate on the development of estimate and overall implementation plan that assembles the right team for the project.
What we'd like to see in a strong candidate:
- BSc./B.A. required in Business, Advertising/Marketing, or Data Science
- 4+ years of experience in digital product management, ideally within a digital marketing agency or fast-paced client services environment
- Skilled in the development and articulation of clear product vision and strategy.
- Strong understanding of digital marketing, UX/UI design principles, web technologies, and CMS platforms (e.g., WordPress, Webflow, Shopify, AEM)
- Familiarity with performance marketing tools and integrations (GA4, Meta Pixel, GTM, HubSpot, Salesforce, etc.)
- Advanced knowledge of Google Analytics, Google Search Console, Google Tag Manager, SEM Rush, Google Data Studio, Adobe Analytics, among others.
- Proven ability to translate complex requirements into clear, actionable plans
- Experience working in Agile/Scrum environments
- Excellent communication, project management, and stakeholder management skills
- Knowledge of digital products, how they function and best practices associated with each.
- Ability to create and manage a product roadmap that prioritizes features based on customer needs, business goals, and technical feasibility.
- Be proactive, strategic, and energized by working in a cross-functional team environment.
- Demonstrate thoroughness, follow-up and attention to detail.
- Excellent verbal ability and personal diplomacy.
- Assertive and self-confident, but also conscientious and patient.
- Motivated and goal-oriented.
- Team player and cooperative.
What's in it for you?
At Pathfinders, we believe people do their best work when they're trusted, supported, and recognized. That's why we offer more than just competitive compensation. We've built a total rewards philosophy around flexibility, performance, and long-term well-being. Our team enjoys the freedom to work remotely, generous time off (with employees averaging over six weeks annually), and opportunities to connect through our annual Summits. We cover a significant share of benefit costs, contribute to your HSA, and offer a 401(k) with automatic employer contributions (no employee contribution required). And because we believe great work should be rewarded, our quarterly bonus and profit-sharing programs reflect our commitment to shared success.
We embrace diversity as an advantage and believe firmly in the power of inclusivity. We provide all qualified applicants with equal employment consideration without regard to race, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran, or any other protected status.
