Director, Brand and Site Marketing

Director, Brand and Site Marketing - REMOTE POSITION

JOB SUMMARY

The Director of Brand and Site Marketing is a strategic and hands-on role that will lead the development and execution of our global brand strategy and digital presence. This dual-role position is ideal for a seasoned marketing leader who thrives at the intersection of creative vision, operational excellence, and digital performance.

At GBTA, we put people first – we value collaboration, innovation, and adaptability along with global diversity, respect and empathy. As a member of our team, you’ll have the opportunity to grow your skills and career in an entrepreneurial environment and make a meaningful impact on the industry and professionals we serve.

RESPONSIBILITIES

Brand Marketing Leadership

• Own the development and stewardship of global brand standards, visual identity, and messaging architecture.
• Lead the creative execution of integrated brand campaigns that span paid, owned, and earned media channels.
• Guide and approve all major brand creative, ensuring alignment with strategic objectives and global brand consistency.
• Collaborate with regional and product marketing leads, as well as communications peers, to ensure brand consistency across international markets.
• Measure brand performance using KPIs, brand health tracking, and campaign impact reporting to continuously optimize strategy.
• Manage brand licensing and governance by overseeing brand usage, approvals, and the development of a brand portal for regional teams and partners.
• Oversee external creative agencies, designers, and consultants—ensuring quality, timeline adherence, and budget control.

Website Strategy & Optimization

• Own GBTA website experience: design, content structure, user journey, and performance optimization.
• Drive website personalization, dynamic content, and member/sponsor engagement strategies.
• Partner with product, events, communications, and membership teams to align site content with business priorities.
• Lead ongoing UX/UI enhancements based on user feedback, analytics, and evolving business needs.
• Develop strategies to optimize revenue opportunities on the site (e.g., digital advertising, lead generation, sponsorship assets).
• Oversee site marketing areas including SEO and content strategy, conversion rate optimization (CRO), accessibility/compliance, integration with MarTech tools, and global localization workflows.
• Manage website agency partners and creative developers to implement enhancements and keep all projects on track and within budget.

Cross-Functional Collaboration

• Coordinate closely with country managers, regional marketers, and product owners to tailor brand and web strategies to regional and product-specific goals.
• Partner with analytics, lifecycle marketing, and lead gen teams to ensure cohesive marketing execution and performance tracking.
• Oversee timelines, scoping, and creative development for major cross-channel campaigns and initiatives.

• Other duties as assigned.

REQUIREMENTS

• Bachelor’s degree required with 10+ years of progressive experience in brand marketing and digital strategy roles.
• Proven success leading global brand campaigns from concept through execution.
• Strong creative sensibility and ability to manage brand identity across a complex organization.
• Experience managing digital platforms, especially CMS-based websites with dynamic content and personalization features.
• Experience managing agencies, creative budgets, and cross-functional marketing teams.
• Strategic thinker with hands-on project management capabilities and excellent communication skills.
• Excellent interpersonal, (oral and written) communication, time management, and organizational skills.
• Must have the ability to manage and track deadlines and action items, and professionally secure answers from internal and external staff on deadline items.
• Ability to multitask various projects while remaining focused and dedicated to high-quality output.
• Strong technical skills, including cloud-based systems. Must have a high level of skills in MS Office Suite – Excel, PowerPoint, and Word.

PREFERRED EXPERIENCE AND SKILLS

• Background in trade associations, membership organizations, and/or large-scale event marketing.
• Knowledge of travel industry.

PHYSICAL REQUIREMENTS/WORK ENVIRONMENT

• Remote work environment.
• Prolonged periods sitting/remaining stationary at a desk and working on a computer.
• Must be able to remain stationary and move for long periods of time, during events.
• Must be able to work a variety of hours in order to accommodate various meetings and events.
• GBTA welcomes all candidates and supports inclusivity and diversity in the workplace.

TRAVEL REQUIRED

• Up to 10%; travel to Annual Convention and other GBTA events/meetings as needed.

Applicants must be authorized to work in the US.

The Global Business Travel Association (GBTA) is the world’s premier business travel and meetings trade organization headquartered in the Washington, D.C. area serving stakeholders across six continents. GBTA and its 9,000+ members represent and advocate for the $1.57 trillion global business travel and meetings industry. GBTA and the GBTA Foundation deliver world-class education, events, research, advocacy, and media to a growing global network of more than 28,000 travel professionals and 125,000 active contacts. For more information, visit www.gbta.org and www.gbtafoundation.org and follow us on LinkedIn, YouTube, Twitter and Facebook.

GBTA Team Values and Culture Statement:

• We recognize our people are our most valued asset, and treat ourselves and each other with kindness, authenticity, and empathy.
• We are curious, innovative and adaptable to a changing world.
• We embrace our global diversity and are committed to a culture where everyone feels welcomed and respected.
• We deliver results by working collaboratively and believe in the power of teamwork to drive long-term change and mutual success.
• We are driven to create a more sustainable future for both the planet and its people, and a balanced environment where work and life can coexist and thrive.

GBTA is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.