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Director, Marketing Consumer Finance

Ashley Furniture HomeStore
Tampa, Florida
2 weeks ago

Primary Job Functions

This section describes the primary /essential responsibilities that this job performs.


  • Vendor Relationship Management:Foster and maintain strong relationships with finance vendors, ensuring alignment on program goals and objectives.
  • Strategic Marketing Development:Create and execute dynamic marketing strategies in collaboration with finance vendors to boost cardholder acquisition, increase repeat purchases, and improve customer retention.
  • Cross-Functional Collaboration: Work closely with internal departments (e.g., IT, Sales, Marketing, E-commerce) to implement new projects related to consumer financing offerings and payment types.
  • Business Owner: Serve as the Consumer Finance business owner for all related IT Projects for online and in store.
  • Performance Analysis & Reporting: Oversee development and maintenance of Consumer Finance related Power BI Dashboards. Review the performance of the consumer finance programs on a daily basis for both online and in store. Identify areas of improvement and implement optimization strategies.
  • Finance Training: Oversee finance training with external vendors and the internal training team, ensuring all content is up to date.
  • Onboarding New Payment Types:Identify additional payment solutions for both online and in store to enahance the wallet portfolio. Lead onboarding of new payment types and develop comprehensive go-to-market strategies.
  • Demonstrate the Company’s Core and Growth Values in the performance of all job functions.

Secondary Job Functions

This section describes the secondary responsibilities that this job performs.


  • Maintain reliable attendance.

  • Actively participate in departmental meetings, training and education. Assist with training other employees and providing backup.

  • Complete other assignments and special projects as requested.

Job Qualifications

Education:


  • Bachelor Degree in Marketing, Finance, Business Administration or related field or equivalent work experience, Required

Experience:


  • 5 years’ experience in consumer finance, marketing strategy, or related roles, Required

Licenses or Certifications


  • None

Knowledge, Skills and Abilities


  • Strong attention to detail
  • Excellent verbal and written communication skills
  • Excellent interpersonal skills
  • Effective time management and organizational skills
  • Work independently as well as in a team environment
  • Document management system
  • Analytical and problem solving skills
  • Maintain confidentiality
  • Working knowledge of Continuous Improvement
  • Handle multiple projects simultaneously within established time constraints
  • Proficient computer skills, including experience with Microsoft Office Suite, Power BI, Tableau, internet
  • Strong skills in agility, along with the ability to pivot easily when directions and priorities changes on short notice
  • Perform under strong demands in a fast-paced environment
  • Work professionally with customers and co-workers to efficiently serve our customers, treating both with enthusiasm and respect
  • Display empathy, understanding and patience with employees and external customers
  • Respond professionally in situations with difficult employee/vendor/customer issues or inquiries

Schedule Expectations

  • Occasional Domestic Travel
  • Flexible and willing to work extended hours when necessary.

Job Competencies

  • Ethics and values
  • Integrity and trust
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