Closed Loop is a game-changing digital advertising agency that helps innovative companies like Calendly, Calm, Clover, Rakuten, and Insperity maximize performance and achieve exceptional results through integrated paid media campaigns. We believe that happy employees create happy clients - it's part of the reason Ad Age named us as one of the Best Places to Work for the last 7 years.
The Director of Paid Search will be responsible for leading and executing paid search campaigns to drive revenue, acquire customers, and achieve business goals for our largest Enterprise clients. In this role, you will be responsible for developing and implementing strategies, optimizing campaigns, and staying up to date with industry trends. You will oversee the day-to-day execution of Paid Search initiatives for our most complex Enterprise clients. All digital campaigns are dedicated to generating high-quality leads while meeting aggressive marketing performance and ROI goals. The ideal candidate for this role will be a strong leader and analytical thinker with a long-term vision of performance-oriented marketing, data-driven, detail-oriented, and with a love for driving results.
This can be a fully remote position (U.S. only) or an in-office/hybrid position for those who live in the Greater Sacramento Area.
We hire people who are excited by learning, solving new challenges, and delivering meaningful business results to clients. If this sounds like you and you have the specific skills we need, then let’s talk.
What you'll do:
- Develop comprehensive paid search strategies aligned with business objectives, including market research, competitor analysis, and targeting strategies.
- Oversee the execution, optimization, budget pacing, and performance analysis of paid search campaigns across Google Ads and Microsoft Ads.
- Manage and optimize multimillion-dollar advertising budgets, ensuring efficient spend and strong ROI.
- Analyze campaign performance, identify opportunities for improvement, and report on key metrics like conversion rates, cost-per-acquisition, and customer lifetime value.
- Continuously optimize campaigns by testing and refining ad copy, keywords, targeting, and landing pages.
- Drive channel growth by digging into the details to find new areas to mine, considering all of the nuts and bolts of paid search that take an account from ok to good to great.
- Collaborate with other marketing teams, data analytics, and relevant departments to refine the customer sales journey and enhance overall campaign alignment.
- Stay current with industry trends and emerging tools and strategies in the paid media space.
What You'll Have:
- MUST HAVE 10+ years of experience working in digital marketing
- MUST HAVE 8+ years of experience with a concentration in search, video, and display
- A BA or BS in Marketing, Advertising, or related field
- Direct experience with interactive marketing and media strategy, planning, campaign management, and campaign performance against SLAs and KPIs
- Experience managing Search, Discovery, YouTube, Display, PMax campaigns
- Demonstrated ability to manage direct-response marketing campaigns
- Experience in conversion rate optimization for lead gen campaigns
- Analytical Skills: Ability to analyze data, identify trends & make data-driven decisions.
- Experience managing Business ROI/Outcomes
What's In it for you?
- Competitive salary.
- Unlimited time-off policy.
- Medical, dental, and vision coverage plus 401(k) matching and Flexible Spending Account (FSA).
- Remotely work for a company that was built for remote work. We've always been remote, and our company's structure, processes, and culture reflect that.
- Work with top-tier clients. We make a point of working with larger, growing brands that interest us. As a result, you get to focus your efforts on a couple of clients who are doing big things.
- Great colleagues who value teamwork, skill, and ability more than fancy rhetoric. You'll have the opportunity to learn from some of our industry's brightest and most supportive people.
The salary range for this position is $110,000-$130,000 /year, DOE.
Interested? If you like what you see, please complete the application below, upload your resume, and provide us with your best cover letter. We actually read them!
Please note that prior to any offer of employment, reference and background checks will be performed.
Closed Loop is an Equal Opportunity Employer.
