Job Overview
We are seeking an innovative and results-driven E-Commerce Marketing Director to lead our online marketing strategies and initiatives. In this role, you will be responsible for developing and executing comprehensive digital marketing campaigns that drive traffic, enhance brand awareness, and increase sales across our e-commerce platforms. The ideal candidate will possess a strong background in digital marketing, with expertise in social media marketing, SEO, and performance marketing.
Responsibilities
- Develop and implement effective e-commerce marketing strategies to drive online sales and improve customer engagement.
- Oversee all aspects of digital marketing including social media marketing, SEO, email campaigns, and content creation.
- Manage paid advertising campaigns through Google Ads and other platforms to maximize ROI.
- Utilize marketing automation tools to streamline processes and enhance customer targeting.
- Collaborate with cross-functional teams to optimize website performance using HTML and CSS for improved user experience.
- Analyze campaign performance metrics and generate reports to inform future strategies.
- Stay updated on industry trends and competitor activities to identify opportunities for growth.
- Lead a team of marketing professionals, providing guidance and support in achieving departmental goals.
Qualifications
- Proven experience in e-commerce marketing or digital marketing roles with a strong portfolio of successful campaigns.
- Proficiency in social media marketing, SEO best practices, and performance marketing techniques.
- Familiarity with Google Ads, copywriting, and content management systems (CMS).
- Experience with HTML and CSS is preferred for website optimization tasks.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Excellent communication skills with the ability to collaborate effectively across teams.
- A creative mindset with a passion for staying ahead of digital marketing trends.
If you are a strategic thinker with a passion for e-commerce and digital marketing, we invite you to apply for this exciting opportunity to lead our online presence.
Job Type: Full-time
Pay: $60,000.00 - $70,000.00 per year
Benefits:
- 401(k)
- Dental insurance
- Flexible schedule
Schedule:
- Monday to Friday
Work Location: In person
