As the Director of Reality Labs Portfolio Marketing, you’ll be responsible for leading category-wide marketing efforts across the Metaverse and Wearables. This role will focus on marketing multiple devices, emphasizing how our products work together to tell a compelling ecosystem story.
We're seeking someone who can inspire and empower a marketing team with a broad range of experiences, perspectives, approaches, and backgrounds to deliver their best work yet. Collaboration is key, and the ideal leader will excel in cross-functional partnerships with Sales, Product Marketing, Product, Partnerships, Privacy, Creative, Media, Communications, and other key stakeholders. This role is integral to our Global Marketing leadership team, contributing to the growth and success of a rapidly expanding organization.Director, Reality Labs Digital Marketing Responsibilities
- Category Marketing Leadership: Lead marketing efforts that highlight an area or category rather than singular products, showcasing how features and benefits interconnect across devices.
- Ecosystem Storytelling: Craft and articulate the overarching Reality Labs ecosystem narrative, demonstrating how our products work together seamlessly to enhance users' lives. Collaborate with product, company marketing, and creative teams to ensure the ecosystem story is compelling, clear, and consistent across all channels and product agnostic
- Cross-Functional Collaboration: Partner with product marketing, brand, and go-to-market teams to ensure cohesive messaging and positioning across devices and experiences. Serve as the central point of leadership for marketing strategies that cut across squads and products.
- Strategic Focus on Features and Benefits: Highlight the integrated features and benefits of our products working together to create a holistic and impactful user experience. Ensure that messaging aligns with customer needs and inspires both adoption and loyalty.
- Support Brand Differentiation: Develop the unique value and innovative spirit of our portfolio across our owned channels. Create strategies that differentiate Reality Labs in the competitive landscape of technology and innovation.
- Bachelor's degree or equivalent marketing experience
- 12+ years of experience in consumer marketing with 8+ years of experience in a brand marketing role for consumer brands
- 5+ years of experience managing or leading teams
- 5+ years of experience working on consumer technology brands/products/channels
- 5+ years working on non-North American marketing efforts, whether based in North America or living in markets outside of North America
- Experience leading fast growing, cross-functional teams, either formally through reporting structure or informally through influence
- Experience working across marketing channels and influencing product and service experience
- Experience developing brand strategy for world-renowned companies
- Experience demonstrating the return of marketing investment in the short- and long-term
- Experience in gaming, VR/MR/AR, retail, or relevant brands
- Advanced qualifications in marketing strategy
US$227,000/year to US$296,000/year + bonus + equity + benefits
Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.
Equal Employment Opportunity Meta is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here.
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