Search suggestions:

hiring immediately
part time
full time
work from home
remote work from home
warehouse
registered nurse
work from home customer service
urgently hiring
receptionist
human resources
home depot
remote
Houston County
Los Angeles County
Texas
New York
California
Florida
Oklahoma
South Carolina
Wisconsin
Tennessee
Arizona
Minnesota
Apply

Global Product Strategy & GTM, Performance Ads - NY

TikTok
New York, New York
Full time
3 weeks ago
About the team:
The Performance Ads Product Strategy & Operations team is part of the TikTok Global Monetization Product & Technology organization and holds a strong advertiser focus and a dedication to technical excellence. We work with advertisers from all verticals, such as eCommerce, Retail, Travel, Media & Entertainment, etc to make TikTok an irreplaceable growth channel for businesses of all sizes and a favourite destination for consumers to discover and purchase products, content, and services. We are on the critical path to delivering TikTok's Ads revenue and working on building the next-generation performance ads solution for TikTok.

About the role:
We are looking to bring on an experienced Product Marketing Manager who will lead product strategy and go-to-market planning for our performance advertising products. The ideal candidate is passionate about performance advertising and will have experience closely partnering with product and sales leaders on developing product strategies, translating customer and market insight into product needs, partnering with GTM teams to drive adoption and scale of products.

The person in this role will drive the end-to-end lifecycle of products from understanding customer needs, partnering with Product Managers and Engineers to support product planning and build phase as well as go-to-market planning and execution to launch products globally to reach all of our TikTok app marketers. Typically broken into inbound, product testing (alphas/betas) and outbound, this person will have the opportunity to be the expert on the customer needs and use market insights to shape what solutions to build and bring to market for marketers.

Responsibilities:
Lead product and engineering teams to more deeply understand and build empathy for our global customers through market research, data, customer insights and stories.
Inspire our teams to bring customers to the center of every product and feature we launch
Conduct qualitative and quantitative market research with the focus on exploring new solutions and gathering early insights to inform product planning
Become the product expert with assessing product market fit for products through alpha and beta testing phases, and establishing a closed loop mechanism to gather timely feedback and ultimately ensure product launch exceeds customer expectations
Set the vision for product launch and GTM strategy, and partner closely with your regional counterparts to drive in-market activations, sales enablement and product adoption
Drive short and long term product strategies and shepherd product development across ideation, alpha, beta and launch, working with Product, Engineering, Marketing, and other cross-functional partners to bring our products to market
Participate in establishing a high caliber/best in class product marketing team at TikTok by leveraging opportunities to share best practices, evolve our processes and frameworks that benefit the entire team and PSO organization
Save Apply
Report job
Other Job Recommendations:

Business Development - Financial Services Product GTM Lead

LayerZero Labs
New York, New York
  • Develop and lead end-to-end GTM strategies for new solution...
  • Collaborate with the product team to ensure seamless...
3 weeks ago

Product Manager, GTM

Commure
Mountain View, California
$125,000 - $150,000
  • Product Expertise & Knowledge Transfer:Develop and...
  • Develop and maintain a deep understanding of our entire...
4 weeks ago

Practice Leader, Global SAP GTM

ADP
  • Execute the product sales strategy for field sales.
  • Drive sales in a geographic area of responsibility to meet...
2 days ago

Field Sales Manager, Growth Startups, Cloud GTM

Google
Los Angeles County, California
$142,000 - $200,000
  • Experience leading a team of sellers working with customers...
  • Knowledge of Startup customers and the differentiated value...
1 week ago

Head of GTM

0x
San Francisco, California
$120,888 - $172,681
  • Lead a cross-functional team. Directly manage BD/Sales,...
  • Run a repeatable revenue engine. Set pipeline targets,...
2 weeks ago