Head of Blog Strategy and Platform

e help the world run better A

t SAP, we enable you to bring out your best. Our company culture is focused on collaboration and a shared passion to help the world run better. How? We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and future-focused work. We offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from.

Purpose & Objective

SAP’s Corporate Marketing team is seeking a Head of Blog Strategy and Platform to lead and enhance our business blog ecosystem. This senior-level individual contributor will develop and implement a comprehensive blogging strategy that not only positions SAP as a leader in key topic areas, is discoverable, and engaging, but that also delivers a superior customer experience.

Our business blog requires a visionary leader to drive an ambitious editorial agenda, optimize performance through data-driven insights, and ensure seamless operations. Though not a direct manager, this role will work with a supporting cast that encompasses content strategy, SEO, publishing operations, and platform innovation, demanding both strategic vision and hands-on execution, as well as the ability to drive progress and influence without direct authority.

Key Responsibilitie

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• volve and implement SAP’s business blog strategy. Craft a clear editorial direction that aligns with SAP’s brand, audience needs, and business objectives.
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• nhance user experience. Ensure SAP’s blog offers a seamless, intuitive, and engaging experience that reflects the standards of an enterprise technology leader. Innovate in content, navigation, and accessibility to improve how audiences interact with our content.
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• rive impactful content. Use SEO, generative AI, and data-driven insights to boost visibility, engagement, and conversion, establishing SAP’s blog as the premier destination for enterprise decision-makers.
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• nsure content excellence. Collaborate with content strategists, subject matter experts, and marketing teams to produce valuable, high-quality blogs aligned with key marketing initiatives.
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• anage the blog platform. Oversee the evolution of SAP’s business blog infrastructure, ensuring robust capabilities, efficient publishing workflows, and scalable taxonomy.
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• oster cross-functional collaboration. Work across multiple teams to integrate blogs seamlessly into SAP’s content ecosystem, supporting broader customer journey objectives.
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• stablish governance and operations. Develop and enforce guidelines for authorship, approvals, and optimization to maintain consistency, compliance, and efficiency.
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• tay industry-informed. Monitor competitors, search trends, and emerging technologies to keep SAP’s blog strategy innovative and competitive.

Basic Qualifications

6
• + years of experience in content strategy, digital publishing, or editorial leadership, preferably within B2B enterprise content.
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• roven expertise in blog content, content strategy, SEO best practices, and audience engagement.
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• trong understanding of content workflows, CMS platforms, and performance analytics.
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• bility to collaborate within a matrixed organization and influence stakeholders without direct authority.
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• ata-driven approach with experience leveraging insights to refine content and editorial strategies.
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• ommitment to creating exceptional user experiences, ensuring content is high-quality, discoverable, accessible, and engaging.

referred Qualification

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• xperience elevating a blog program to industry-leading status.
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• nowledge of AI-driven content optimization and personalization.
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• xceptional storytelling and writing skills, with a keen sense for engaging enterprise audiences.
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• bility to balance strategic vision with tactical execution.

his role offers the opportunity to transform SAP’s blog presence into a leading content platform. If you excel in driving digital content innovation, optimizing user experiences, and delivering measurable business impact, we encourage you to apply.

We win with inclusion

SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world.

SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: [email protected].

For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability, in compliance with applicable federal, state, and local legal requirements.

Compensation Range Transparency: SAP believes the value of pay transparency contributes towards an honest and supportive culture and is a significant step toward demonstrating SAP’s commitment to pay equity. SAP provides the annualized compensation range inclusive of base salary and variable incentive target for the career level applicable to the posted role. The targeted combined range for this position is 168800 - 385500 (NYC) USD. The actual amount to be offered to the successful candidate will be within that range, dependent upon the key aspects of each case which may include education, skills, experience, scope of the role, location, etc. as determined through the selection process. Any SAP variable incentive includes a targeted dollar amount and any actual payout amount is dependent on company and personal performance. Please reference this link for a summary of SAP benefits and eligibility requirements: SAP North America Benefits.