POSITION: Manager, Partnership Activation
DEPARTMENT: Global Partnerships
REPORTS TO: Director, Partnership Activation
FLSA STATUS: Salaried /Exempt
LEGENDS & ASM GLOBAL
Two powerhouse companies have joined forces to redefine excellence in sports, entertainment, and live events. Together, we combine unmatched expertise with a global reach, offering end-to-end solutions – from venue development and event booking to revenue strategy and hospitality.
Legends brings a 360-degree, data-driven approach across Global Partnerships, Hospitality, Merchandise, and Attractions, working with top-tier clients to deliver exceptional experiences.
ASM Global, the world leader in venue management and live event production, oversees 350+ iconic venues stadiums, arenas, convention centers and theaters.
Our organization is committed to building an inclusive, innovative environment where differences drive solutions that benefit our team members, guests, and partners. Guided by our values of respect, integrity, and accountability, we create a workplace where everyone can succeed. Are you ready to be part of the team that is transforming live entertainment? Join us to make legends happen!
GLOBAL PARTNERSHIPS
Delivering for the world’s largest and most complex projects, Legends Global Partnerships experts deliver innovative solutions to create integrated and meaningful partnerships, connecting our partners with the world’s premier and emerging brands in a transformational way. Our comprehensive slate of consulting and sales execution services includes delivering naming and venue entitlement positions, jersey sponsorships, premier events partnerships, emerging entertainment platforms, universities, mixed-use real estate developments and more.
LEGENDS & THE PROJECT | NOTRE DAME
Notre Dame Global Partnerships (NDGP) manages the sales, marketing, sponsorship, multimedia rights, and branding services for the University of Notre Dame’s Athletics programs. A joint venture of JMI Sports and Legends, NDGP is singularly focused on building integrated partnerships with industry-leading brands that share the University’s commitment to both academic and athletic excellence.
ESSENTIAL DUTIES AND RESPONSIBILITIES
- Provide best-in-class service for and management of client accounts while executing the coordination of fulfillment elements with University and Athletic Department staff (marketing, communications, social media, events, operations/facilities, etc.) to ensure delivery of all promised benefits. Maintain full understanding of client Activation objectives and strategic priorities.
- Assist with all aspects of partnership activation; partnership assets may include, but are not limited to, IP rights, game day and in-market activation, television/radio/digital/social/print media, hospitality, and special events.
- Manage the planning and execution of NDGP and partner functions on campus. Examples include partner dinners, Athletics game management meetings, property on-campus partner meetings, partner campus events, football game hospitality functions, etc.
- Manage the layout, planning, and execution of on-site partner activations during Athletics events including, but not limited to Football, Men’s Basketball, Women’s Basketball, and Hockey
- Organize and assist with operational aspects, infrastructure, and metric collection of partner inventory elements through various tracking platforms: KORE, Activate, Bitly, WMT, Zoomph, etc.
- Manage sponsorship budget and track expenses.
- Assist with account renewals as directed.
- Renew and solicit new accounts for wholesale football game program sales with hotels, on-campus groups, etc., as well as deliver programs to hotel and campus partners on football Friday mornings.
- Assist the football and men's basketball program management team with vending sales operational execution.
- Daily management of CRM data, including maintaining detailed records of activation activity and sponsor communication and following Company standards for use and system hygiene
- Manage and collect proof of performance metrics data and images to develop year-end recap decks and renewal/upsell presentations. Achieve activation goals and measure against metrics to define success. Constantly evaluate and improve activations to meet partner objectives.
- Manage asset fulfillment by NDGP student workers.
- Assist with building and maintaining on-campus relationships in all departments.
- Perform other duties as assigned.
QUALIFICATIONS
To perform this job successfully, an individual must be able to perform each essential duty with energy and enthusiasm. The requirements listed below represent the knowledge, skill, and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
- Demonstrated understanding of the college athletics landscape, including partnership development.
- Expert time management skills and the ability to work to tight deadlines on numerous concurrent projects.
- Must be dependable, flexible, and able to adapt to a variety of situations.
- High level of attention to detail.
- A true “team first” outlook, engaging in a variety of tasks to drive team success.
- Able to work non-traditional hours in non-traditional settings, including weekends, evenings, and holidays. Attendance at Notre Dame home football, basketball, and hockey games as needed to fulfill sponsor obligations.
- Excellent spelling, grammar, and proofreading skills.
- Strong oral and written communication.
- Proficient in all Microsoft Office and Google Workspace products.
EDUCATION AND/OR EXPERIENCE
- Bachelor’s degree in marketing, Advertising, Communications, Sport Management, Business Administration or relevant field.
- 4+ years of relevant experience in account management, client services, marketing strategy, event management, or administrative support (experience in sports or sponsorship is a plus).
COMPENSATION
Competitive salary commensurate with experience, and a generous benefits package that includes medical, dental, vision, life and disability insurance, paid vacation, and 401k plan.
WORKING CONDITIONS
Location: On Site – Notre Dame South Bend, IN
PHYSICAL DEMANDS
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
NOTE:
The essential responsibilities of this position are described under the above headings. They may be subject to change at any time due to reasonable accommodation or other reasons. Also, this document in no way states or implies that these are the only duties to be performed by the employee occupying this position.
Legends & ASM Global is an Equal Opportunity/Affirmative Action employer, and encourages Women, Minorities, Individuals with Disabilities, and protected Veterans to apply. VEVRAA Federal Contractor.
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