Manager, Sales Development

General Purpose

The Sales Development Manager is responsible for identifying opportunities within large chain customers or channels and maximizing profitable sales opportunities.

Duties and Responsibilities

• Maximize profitable sales opportunities by thoroughly understanding the complexities of the channel or customer's business and building enduring relationships based on trust and integrity with that customer's management team.
• Successfully sell customer plans that include annual CMA's, strategic and tactical pricing plans along with promotional plans that align with and support the customer's and the Coca-Cola system’s business objectives and strategies.
• Evaluate outlet opportunities. Ability to collaboratively sell and overcome customer objections.
• Assist customers in reaching sales potential on company products by offering creative merchandising ideas.
• Handling customer issues and opportunities promptly.
• Propose appropriate brands, packages, and equipment to satisfy customer and consumer needs while fully leveraging national and local marketing initiatives with customers.
• Develops a customized business plan addressing the critical needs of the customer or channel while delivering Coke system budgeted profit and volume
• Collaboratively develop with customer a strategic plan (price and package) that generates desired results for both the customer and Coke system
• Execute channel and customer promotions and programs that leverage national brand ideas and thinking and consumer insights to drive increased consumer preference and customer activity.
• Sell-in and implement promotional strategies for the introduction of new brands and packages
• Activate Coca Cola Southwest Beverages system (e.g., cross-functional team members, segment resources) to develop and implement business plan/solution that meets customer needs and drive beverage category profit and volume, contributing to overall sales growth for the customers' entire business.
• Solve issues that arise during execution and eliminate barriers.
• Track daily, weekly and monthly call activity and performance measurements against assigned goals and expectations.
• Collaborate with cross functional team members (e.g. marketing, finance, operations).
• Conduct post promotional analysis measuring the success levels of promotions making any necessary changes.
• Proactively arrange time and territory to achieve optimum face-to-face selling opportunities.
• Host customer events that help align ourselves better with the customer

Qualifications

Education:

• Bachelor’s degree or equivalent experience with a high school diploma required

Experience:

Required:

• 3-5 years in consumer goods industry
• Minimum of 2 years in consumer products or direct store delivery sales, major account management
• Experience in developing successful annual business plans and price and package for retail customers
• Strong analytical, organizational, planning, verbal and written communications skills are a must
• Above average computer skills
• Valid driver’s license and driving record within MVR policy guidelines
• Preferred:
• 2 years’ experience in the Coca-Cola system
• Intermediate computer and database application skills preferred
• Bilingual ability preferred (Spanish)
• Experience managing budgets