The Marketing & Communications Associate is a key member of the department, responsible for supporting the development and execution of integrated marketing campaigns and initiatives. The Associate will work closely with internal and external stakeholders to create engaging content, manage digital platforms, and ensure consistent brand messaging across all channels. This role requires a strong understanding of marketing principles, excellent communication and writing skills, and a passion for storytelling and brand building.
Your main responsibilities will be, but not limited to, the development and execution of marketing and communication strategies by creating engaging content, managing digital platforms, and ensuring consistent brand messaging across all channels.
The essential functions include, but are not limited to the following:

Develop, execute, and maintain a content calendar for the website and social media platforms that align with marketing goals and target audience interests.
Research and write engaging, informative, and SEO-friendly website copy, including articles, blog posts, product descriptions, and landing page content.
Develop and manage the company blog, including content planning, creation, and scheduling.
Create and source visuals, such as images, infographics, and videos, to enhance website content. Update website content as needed, including text, images, links, and multimedia.
Format and optimize website content for readability and accessibility.
Regularly review existing website pages to ensure accuracy, consistency, and relatability.
Ensure website compatibility across different browsers and devices.
Monitor website analytics to track SEO performance and identify areas for improvement.
Optimize website content for search engines, including title tags, meta descriptions, header tags, and image alt text.
Maintain and organize the company's vendor library, ensuring that all information is accurate and up to date. Collect and organize vendor information, such as contact details, product catalogs, and service agreements.
Make the vendor library easily accessible to internal teams.
Regularly review and update the vendor library to reflect changes in vendor relationships.
Generate reports on website performance and provide insights to the marketing team.
Use website analytics data to inform content strategy and website optimization efforts.
Develop and implement social media strategies aligned with overall marketing objectives.
Collaborate with other teams to gather content and ensure brand consistency.
Manage and maintain the company's social media profiles across various platforms (e.g., LinkedIn, Facebook, Instagram, Twitter, etc.).
Create engaging and informative content for social media platforms, including text posts, images, videos, and stories.
Track social media analytics and generate reports on performance. Define key performance indicators (KPIs) and track social media performance against goals.
Design and create visually appealing and engaging e-blasts using email marketing platforms (e.g., Mailchimp, Constant Contact, HubSpot).
Build and maintain accurate and up-to-date customer mailing lists.

Minimum Qualifications (Knowledge, Skills, and Abilities)

3-5+ years in copywriting, social media marketing, content planning ideation, implementation, and creation.
High School Diploma or equivalent
Bachelors degree in Marketing or related field (preferred).
Experience using Constant Contact, CRM, Microsoft Office, Square Space, and Hootsuite
Experience in social media marketing (Instagram, Facebook, and LinkedIn)
Excellent verbal and written communication skills that may include public speaking and presentations.
Excellent organizational skills and attention to detail.
Excellent time management skills with a proven ability to meet deadlines.
Strong analytical and problem-solving skills.
Proficient with Microsoft Office Suite or related software.

Other Requirements

Valid California driver license
Punctuality and regular attendance (required)

Physical Demands and Work Environment

Ability to drive for 2+ hours in a work shift/day, daily.
Ability to walk, bend, stoop, hear, and speak, daily.
Move/Transport items weighing 20+ pounds, occasionally
Ability to make repetitive movements (motions) of the wrists, hands, and/or fingers, daily
Stand or sit for long periods (4+ hours), daily

At TRL Systems, we've been keeping people and their property safe for over 42 years. As an integrator of Fire Alarm, Nurse Call, and Security systems, everything we do has the potential to save lives and you get to be a part of that. Your role is important and here’s what you can expect as a member of our TRL Team:
1. Comprehensive Benefits Package: Medical insurance, dental insurance, life insurance, 401k plan, paid holidays, Paid Time Off
2. Employee Merit and Longevity Awards: Merit rewards that you can use to get items such as branded apparel, video game consoles, headphones and more and longevity awards like golfing gear, purses, BBQs, and watches just to name a few
3. Company Sponsored Events: Family-friendly events with food, games and prizes
4. Training and Development: Classes available to develop you personally and professionally to help you be the best version of you possible!
5. Career Advancement: We want to partner with you to build a long and successful career at TRL and will help you realize your potential
TRL Systems is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity, disability or veteran status. TRL’s employment policies and decisions on employment and promotion are based on merit, qualifications, performance, and business needs. The decisions and criteria governing the employment relationship with all employees are made in a nondiscriminatory manner, without regard to race, religion, color, national origin, sex, age, physical or mental disability, sexual orientation, gender identity, veteran status, or any other factor determined to be unlawful by federal, state, or local statutes.
TRL Systems, Inc. conducts pre-employment drug screening in accordance with Federal Contractor regulations and background checks in accordance with State and local regulations. In addition to having many clients (hospitals, schools, etc.) who require background checks, as a federal contractor TRL is also required to complete a background check for any employee who may work on a federal contract in any capacity. For any position that drives a Company vehicle, our insurance carrier requires criteria to be met and therefore will be a condition of employment.

The range displayed on this job posting reflects the minimum and maximum target for new hire salaries for the position across all California locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education and/or training.

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