MGK has 100+ years' of experience focusing on sustainable & environmentally conscious ways to protect families and crops from pests around the world, using our synthetic and certified organic, botanically based pesticide products.
General Description:
This position will report to the Sr. Marketing Communications Manager and will be responsible for developing and supporting multi-channel B2B marketing communication programs that help grow MGK product sales in the Professional Pest Control market.
Principal Responsibilities:
- In support of the Pro market business strategy, plan, coordinate and execute multi-channel marketing communications and promotional efforts that drive product demand, expand MGK thought leadership and enhance the customer experience.
- Identify customer trends and competitive offerings to inform marketing communications strategies and programs in collaboration with marketing lead, sales and technical service teams.
- Partner with freelance designers and external agencies to create deliverables in line with strategic goals and brand standards; including print/digital advertising, trade show events, sales tools, etc.
- Collaborate with digital marketing manager to leverage MGK-owned channels (email, social media, website) as integral elements in market support plans.
- Align with the market lead and digital marketing manager to support the e-commerce strategy, via enhanced product content and user experiences on Amazon.
- Assist with participation, management and support of industry events and trade shows.
- Develop cross-functional relationships with sales, technical service and R&D teams to generate content and sales materials; including customer presentations, sell sheets, technical summaries and videos.
- Actively track and measure performance of marketing communications programs to optimize planned elements and deliver a strong ROI.
- Partner with paid media and distributors to develop and execute support programs.
- Create engaging and compelling content for use with paid media/distributor partners and MGK owned digital channels.
- Manage and track annual marketing budgets.
- Anticipate being able to travel 15-20%, as job demands.
- Other duties as assigned.
Qualifications:
- Bachelor’s degree with 3+ years of demonstrated success in marketing or advertising (B2B preferred).
- Working knowledge of CRM/Marketing Automation systems, email campaigns, website/CMS development, social platforms and generative AI.
- Experience with e-commerce is a plus, with familiarity in managing product content and online advertising.
- Effective written and verbal communication.
- Self-motivated and able to work independently, while also being able to operate within a team environment.
- Aptitude to read and understand technical documents.
- Strong interpersonal skills.
- Proficiency in MS Office Suite (Word, Excel, Powerpoint and Outlook).
- Highly organized and detail-oriented, with strong project management skills.
- Demonstrated ability to multi-task and prioritize project workload.
- Basic graphic design skills preferred (Adobe Photoshop, Adobe In-Design, and Canva).
Additional Requirements
- Position is full-time, onsite in Brooklyn Park, MN.
- Annual salary range: $60,000 - $70,000 (commensurate with experience and qualifications).
- This role offers a competitive benefits package, including health insurance, 401(k) matching, and paid time off.
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