At ANB Technologies, we are looking for a Marketing Coordinator who is passionate about digital marketing, demand generation, and building a brand that stands out in the technology space. This role is ideal for a growth-focused marketer with expertise in digital marketing, lead generation, and event marketing. This is your opportunity to own marketing strategy, drive measurable impact, and collaborate with industry leaders like Atlassian, ServiceNow, and Snowflake to shape the future of enterprise service management and agility.
Responsibilities
- Develop and execute GTM strategies for new and existing offerings.
- Work closely with sales, product, and leadership teams to define positioning, and market-entry strategies.
- Develop and execute multi-channel marketing campaigns to generate Marketing Qualified Leads (MQLs).
- Collaborate with ANB's technology partners to build and execute joint marketing initiatives, including co-branded events, webinars, and content strategies.
- Enhance ANB’s digital presence and brand visibility through website optimization, landing page development, thought leadership content, and organic and paid social media engagement.
- Plan and execute industry events, trade shows, and customer-focused webinars, ensuring high-impact pre-event and post-event engagement strategies.
- Track and analyze key marketing KPIs and pipeline growth, leveraging marketing automation and CRM tools
- Work cross-functionally with sales, product, and leadership teams to ensure marketing efforts align with business objectives and drive measurable results.
- Optimize campaign performance through data analytics, A/B testing, and automation workflows to improve conversion rates and marketing ROI.
What We're Looking For
- 2-3 years of experience in B2B marketing, digital demand generation, and growth marketing, preferably in IT consulting or SaaS.
- Proven track record in lead generation, digital campaigns, and GTM strategy execution with measurable impact on sales pipeline growth.
- Hands-on experience with SEO, PPC, paid social, content marketing, and CRM tools to drive brand awareness and demand.
- Proficiency in marketing automation tools (HubSpot, Marketo, or similar) and experience in campaign tracking and analytics.
- Ability to analyze marketing performance metrics (MQLs, CAC, ROI, pipeline growth) and optimize strategies based on data-driven insights.
- Excellent storytelling, communication, and content creation skills to engage enterprise clients and drive brand authority.
Why Join ANB?
- Be a driving force in marketing strategy at a fast-growing US-based technology services firm, working on high-impact enterprise service management and agility solutions.
- Collaborate with top-tier technology partners like Atlassian, ServiceNow and Snowflake to execute innovative marketing campaigns.
- Autonomy to build and scale digital marketing strategies, demand generation efforts, and brand positioning.
- Remote-friendly, collaborative work culture with professional growth opportunities and the chance to make a direct impact.
Ready to make an impact?
This is more than just a marketing role—it’s an opportunity to drive change, take ownership, and be part of a company that’s shaping the future of digital transformation. If you’re passionate about building brands, creating demand, and executing bold marketing strategies, we’d love to hear from you!
Job Type: Full-time
Pay: $45,000.00 - $55,000.00 per year
Benefits:
- Dental insurance
- Health insurance
- Paid time off
- Professional development assistance
- Vision insurance
Schedule:
- 8 hour shift
- Monday to Friday
Work Location: In person
