Job Summary:
The Marketing Creative Specialist is a masterful storyteller who is motivated and energized by the power of a brand. This role focuses on the brand experience across all channels and the messaging across the customer journey. They will take a hands-on approach to the creative process, from the strategy down to the creation of digital assets. Well-rounded intermediate experience in content creation and design is required. This position contributes to the success of trueCABLE by helping build brand awareness and driving revenue through our online sales channels. This role helps to manage and execute the following responsibilities.
Responsibilities:
Marketing Strategy Development
- Contributes to the development of marketing strategies to ensure the customer experience is in line with the brand image
- Collaborate with the marketing team to brainstorm new and creative growth strategies for digital marketing campaigns, promotions, and ads to attract and retain customers
- Identify trends and insights using analytics to propose optimizations and tactics based on the data
- Proactively deepen an understanding of our market, customers, and products
- Helps guide visual branding strategies for the company's public image, products, and promotions
E-Commerce Collaboration
- Assist the e-commerce team with the product development process
- Designing spec sheets, instruction sheets, and product packaging to ensure all materials communicate the trueCABLE brand effectively
- Strategize, create, and optimize videos for paid ads and product listings for our website and Amazon to drive product visibility and sales on both platforms
- Recolor and enhance images for various projects as needed
Marketing Material Creation
- Conceptualize and create the marketing materials for projects and campaigns within all written and visual content, including ads, videos, sales channel products, and company details
- Ensures the vision of creative campaigns and content is on brand and in line with the marketing strategy
- Collaborate with other departments on related projects
YouTube and Videography
- Oversee video production with an external videographer, ensuring content aligns with the brand and marketing strategy
- Optimize videos for YouTube, including the creation of engaging thumbnails and effective video titles and descriptions
- Schedule content for regular uploads to maintain audience engagement
- Monitor channel performance using analytics to assess viewer engagement and identify opportunities for improvement
Qualifications:
- Bachelor's degree in marketing, graphic design, communication, or a related field
- 3+ years of marketing experience, with an emphasis on graphic design and digital marketing, required
- Strong organization skills and a keen attention to detail are required
- Intermediate to advanced level skills with Adobe Creative Cloud and other design and video editing platforms
- Strong portfolio showcasing both technical editing expertise and creative videography skills
- Experience with Sponsored Brand Videos and/or ad creation is a significant plus
- Familiarity with e-commerce sales channels such as Amazon and Shopify is a plus
- Strong writing and proofreading skills
- Strong project management skills, with the ability to manage multiple projects and deadlines
- Genuine curiosity and the desire to learn. We are ever-changing and need team members who are innovative and adaptable.
- Ability to work independently and collaboratively with the team
- Track record of successfully working from home or remotely is a plus
- Some travel required - min. 3 trips per year
- This is a full-time position that will work regular business hours, Monday through Friday
Physical requirements:
- Sitting for most of the work shift, constantly operating a computer with extended hours viewing a computer screen, constant use of fingers, hands, and arms for typing, ability to regularly talk and hear, occasionally lift, push or pull 25 pounds, occasional bending or reaching.
trueCABLE is an equal-opportunity employer. Employment is contingent upon the successful completion of a background check. trueCABLE is a participant in the E-Verify program. This program compares information from an employee's Form I-9, Employment Eligibility Verification, to data from U.S. Department of Homeland Security and Social Security Administration records to confirm employment eligibility.
trueCABLE is committed to protecting our applicants from potential scams. We will only reach out to applicants using our official email domain, @truecable.com. For your safety, please be cautious of any communication offering employment with trueCABLE that does not originate from an @truecable.com email address.
