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Marketing Specialist - Automation and Electric

Knobelsdorff Enterprises
$80,000 - $110,000 a year
Goodhue County, Minnesota
Full time
2 days ago

Knobelsdorff is redefining what it means to be a high-performing electrical and automation contractor. Whether we’re wiring multi-million-dollar industrial facilities or retrofitting automation systems on the fly, our teams deliver with precision, grit, and zero excuses. We’re the go-to partner when the pressure’s on and the path forward isn’t clear.

Now we’re looking for a Marketing Manager who can tell that story, clearly, confidently, and creatively. If you understand technical work, love rolling up your sleeves, and know how to turn field results into marketing firepower, this role is for you.


What
You’ll Do

You’ll lead the marketing strategy and execution for our Electric and Automation divisions, working alongside division leaders, business development, and SMEs to shape how the world sees our work. From proposals and sell sheets to digital campaigns and trade shows, you’ll drive messaging that supports growth, enhances reputation, and helps us win the next big job.
You’ll partner with division leaders, subject matter experts, and our internal creative team to deliver high-impact marketing programs aligned with business goals.


Key Responsibilities:

  • Strategic Marketing Leadership
    • Build and execute annual marketing plans for the Electric and Automation divisions, aligned to sales, ops, and company-wide goals.
    • Launch lead-generation and brand-awareness campaigns that support sales targets, growth regions, and market expansion and key industries (food & bev, grain, feed, flour, renewable fuels, and manufacturing).
  • Content Development & Communication
    • Translate technical offerings into customer-focused messaging for proposals, sell sheets, case studies, social media, and web.
    • Develop marketing assets: proposals, one-pagers, video scripts, pitch decks, email campaigns, and customer testimonials.
  • Sales Enablement
    • Partner with estimating and business development to arm them with the tools, messaging, and insights needed to close more work and win repeat business.
  • Campaigns & Brand Positioning
    • Launch campaigns showcasing our value prop in fast-paced construction environments; speed, integration, experience, and “never say no” attitude.
  • Market Intelligence
    • Track campaign performance, lead funnel metrics, and marketing ROI to optimize ongoing efforts.
    • Monitor market trends, competitive positioning, and customer needs to inform messaging and outreach.
  • Event & Partner Coordination
    • Support presence at industry events, trade shows, and customer engagement opportunities in collaboration with the events team.



What You Bring

  • 5+ years of B2B marketing experience, ideally in construction, automation, manufacturing, or industrial services.
  • Strong copywriting and messaging chops, able to translate complex technical capabilities into clear, punchy language.
  • A proven track record of driving marketing results in fast-paced, high-accountability environments.
  • Exceptional project management skills with a hands-on approach.
  • Comfortable navigating between field conversations and executive discussions.
  • Familiarity with CRM tools, digital campaign platforms, and video storytelling is a plus.

Why Work for Knobelsdorff

In the early 1980s, in a small garage on a plot of family-owned land, Knobelsdorff Enterprises began. At the beginning KE was a small operation, serving local agricultural and industrial facilities. Three decades of hard work, and a commitment to excellence has grown KE into four divisions. Teamwork, and dedication to our core values has expanded our operations nationwide and have grown to surpass 600 employees. We continue to grow, and drive success with the same steadfast dedication, and core values since the start. Join us today!

  • We offer our employees a career with plenty of room to grow. We offer customizable training programs, and educational stipends so employees can continue to develop.
  • Great benefits with a wide selection of options to choose from. Our benefit package includes a competitive compensation and benefits package, including paid health, dental, life, long-term disability, vacation, and a 401(k)-retirement plan with company match
  • We offer an unparalleled culture that allows employees a work/home balance that fits their lifestyle choices. We have paid vacation based on years of service, as well as unpaid vacation to meet your own work/life balance choices.
  • We have full time work booked years in advance to offer you sustainable employment.
  • For more about our culture visit our careers page at https://www.knobelsdorffenterprises.com/careers

  • You’ll tell stories that matter. From keeping America’s food supply running to automating a decades-old plant in days, our work is worth shouting about.
  • You’ll have full ownership. This isn’t a support role,
    it’s a leadership role within your division.
  • You’ll make real impact. The projects are real, the people are passionate, and your work will move the needle.

EEO

Knobelsdorff is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.

Equal Opportunity Employer, including disabled and veterans.

EEO is the Law poster English – Spanish

EEO is the Law Supplement poster English – Spanish

Pay Transparency Policy Statement English

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