Job Summary
We are seeking a dynamic and results-driven Marketing Executive to join our team. The ideal candidate will be responsible for developing and executing innovative marketing strategies that drive brand awareness, customer engagement, and revenue growth. This role requires a blend of creativity and analytical skills to optimize marketing campaigns across various channels. The Marketing Executive will work closely with cross-functional teams to ensure alignment with business objectives and deliver measurable results.
Responsibilities
- Develop and implement comprehensive marketing strategies that align with business goals.
- Manage multichannel marketing campaigns, including SEO, social media marketing, email marketing, and content marketing.
- Utilize digital marketing tools such as Google Analytics, Google AdWords, and marketing automation platforms to track performance and optimize campaigns.
- Conduct market research to identify trends, customer needs, and competitive landscape to inform marketing strategies.
- Create compelling content for various platforms including websites (WordPress), blogs, social media, and print advertising.
- Collaborate with the sales team to support advertising sales initiatives and enhance B2B marketing efforts.
- Oversee budgeting for marketing activities and ensure effective allocation of resources.
- Analyze campaign performance data to provide insights and recommendations for continuous improvement.
- Manage advertising efforts on platforms such as Facebook Advertising while ensuring compliance with best practices.
- Stay updated on industry trends and emerging technologies in digital marketing.
Skills
- Proficiency in SEO, social media marketing, multichannel marketing, and digital marketing strategies.
- Strong understanding of content marketing principles and B2B marketing tactics.
- Experience with Adobe Creative Suite for designing engaging visuals.
- Familiarity with HTML for website updates and enhancements.
- Excellent research skills to gather market intelligence effectively.
- Strong copywriting abilities to create persuasive messaging across various formats.
- Knowledge of performance marketing techniques to drive measurable results.
- Experience in e-commerce environments is a plus.
- Ability to manage product management tasks alongside traditional marketing responsibilities.
- Strong analytical skills with experience using Google Analytics for data-driven decision-making. Join us in shaping the future of our brand through innovative marketing strategies that resonate with our audience!
Job Type: Full-time
Pay: $60,000.00 - $65,000.00 per year
Work Location: In person
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