Who Are We?
LA Fitness is one of the largest and most respected privately owned fitness club chains in North America. With hundreds of locations and millions of members across the U.S. and Canada, we’ve earned our reputation by staying committed to what matters most: helping people achieve lifelong good health.
About Us
Founded in Southern California in 1984, LA Fitness continues to lead the fitness industry with innovative programming, state-of-the-art facilities, and a welcoming environment for members of all ages and backgrounds. Our mission is simple: to enhance the physical and emotional well-being of every member through fun, effective, and accessible fitness options.
Position: Membership Counselor
Are you passionate about health and fitness? Do you enjoy motivating others and making a positive impact on their lives? Join our team as a Membership Counselor and help individuals take the first step toward their wellness journey!
We’re rapidly expanding in the NJ/NY markets and are seeking high-energy, goal-driven professionals with a background in fitness, sales, or marketing. This is your opportunity to grow into future leadership roles such as Fitness Director or General Manager.
At LA Fitness, we’re looking for individuals who embody our core values—H.E.A.T.
H*onest • Enthusiastic • Achievement-Oriented • T*eam Players
Key Responsibilities:
As a Membership Counselor, your role is built on four pillars of performance:
- Personal Sales & Performance: Consistently exceed sales goals and commission benchmarks.
- Sales Process Mastery: Demonstrate full competency in consultative sales techniques.
- Customer Service Excellence: Show up on time, in uniform, and with a winning attitude.
- Daily Systems Management: Maintain your planner, lead follow-ups, appointment book, and reports to company standards.
What We Expect From You:
- A positive attitude and strong work ethic
- Daily commitment to key performance indicators:
- 60+ calls
- 15+ new leads
- 5+ first-time appointments
- 2+ new member sign-ups
- Proficiency in digital price presentations and handling common objections
- Strong community engagement and external marketing efforts
- Ability to build relationships, create urgency, and inspire others
- Effective time management, organization, and communication skills
- Previous sales experience required
- Passion for fitness, personal growth, and team success
- Integrity and belief in the value of our services
What You Can Expect From Us:
- Unlimited career growth potential—your success is in your hands
- Monthly income growth through commission and bonus incentives
- Ongoing training in sales, leadership, negotiation, and people skills
- A dynamic, fast-paced environment with constant learning and opportunity
- A company culture that recognizes and rewards effort, passion, and discipline
Keys to Advancement:
- Lead by example—set the pace for your team daily
- Embrace discipline and take full ownership of your success
- Consistently perform at or above personal and team standards
- Train, refine, and improve your skillset every single day
- Show up with enthusiasm and confidence—dream big, execute bigger
Compensation & Benefits:
- Competitive commission structure
- Bonus incentives
- Medical insurance (after 90 days)
- Complimentary gym membership
- Full-time schedule (40 hours/week)
- Evening and weekend availability required
- Clear pathways for career advancement
Ready to level up your career and help others do the same?
Join LA Fitness and become part of a winning team where passion meets purpose.
Apply today—your future in fitness starts now!
Job Type: Full-time
Pay: Up to $25.00 per hour
Benefits:
- Dental insurance
- Employee discount
- Flexible schedule
- Health insurance
- Paid time off
- Vision insurance
Compensation Package:
- Bonus opportunities
- Commission pay
- Performance bonus
Schedule:
- 8 hour shift
- Day shift
- Evening shift
- Every weekend
- Holidays
- Monday to Friday
- Morning shift
- Night shift
People with a criminal record are encouraged to apply
Work Location: In person
