Job Summary
The Mountain Sports Engagement Specialist is responsible for promoting and enhancing the guest experience across a variety of Massanutten’s Mountain Sports departments, including Ski Area, Bike Park & Western Slope, Golf, and the Family Adventure Park. This dynamic, year-round role works directly with our resort Marketing Division to manage our marketing and public relations efforts, oversee social media strategy for our departments, and serve as a key liaison between the resort and its active passholder community. Responsible for coordinating the Local’s Cup Race Leagues, organizing special events both on-site and at Massanutten-sponsored off-site locations, and fostering strong relationships with guests, partners, and locals. The specialist plays a critical role in building excitement and engagement across all Mountain Sports offerings through creative content, effective communication, and a passion for adventure. Success in this position requires adaptability, strong interpersonal skills, and a collaborative spirit, along with a commitment to delivering memorable guest experiences that reflect the energy and diversity of our mountain sports culture.
Required
Excellent communication skills, both written and verbal
Computer skills including Microsoft Word, Excel and Outlook
Ability to use/create positive, engaging social media posts
Preferred
Knowledge of resort operations
Previous experience in customer service, communications, and/or marketing
Typical Schedule
Days:
Varies, including weekends and holidays
Hours:
Varies, including evenings and weekends
Core Responsibilities
§ Demonstrate a strong interest and aptitude in promoting ski and mountain bike programs, assisting in the development of marketing materials and social media content to increase program visibility and engagement
§ Represent the Mountain Sports team at offsite festivals and events, engaging with the community and showcasing our offerings to drive program participation
§ Provide marketing support, including creating promotional materials, assisting with email campaigns, and assisting with content development for website updates
§ Other duties as assigned by management
Focus
Tasks and Duties
- Perform specialized duties using specific area of expertise
- Complete assigned projects efficiently using available resources in a timely manner
- Recognize departmental needs and suggest/implement solutions
- Provide a high level of customer service to guests, employees, and/or vendors
Communication and Team Involvement
- Contribute specialized knowledge to department, managers, or the company at large
- Lead special project implementation and assist team as needed
- Effectively communicate changes (e.g. policy, law, operating procedures) when pertinent to operations
- Provide constructive feedback to Manager
Decision-Making and Initiative
- Organize work in an efficient manner
- Think critically to effectively identify problems and troubleshoot solutions
- Develop projects and growth initiatives relevant to current area utilizing available resources
- Research long range solutions and provide feedback and analysis to management
Professional Development and Mentoring
- Seek additional specialized training relevant to current field and pursue continued learning
- Cross train co-workers related to special projects or new departmental processes
For more information, please contact Gabriel Diaz at 540-289-3143.
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
