About Us:
Megeredchian Law is a well-established personal injury law firm based in Burbank, CA. We specialize in car accident cases and are currently seeking an experienced PPC Specialist to manage our paid advertising campaigns across multiple platforms.
Please do not apply unless you have direct PPC experience working with personal injury law firms.
Position Overview:
We are looking for a results-driven PPC Specialist with a strong track record of running successful paid campaigns for personal injury firms. The ideal candidate will be well-versed in paid search strategies, keyword management, campaign optimization, and performance analysis. Your goal will be to maximize ROI through targeted and strategic PPC efforts.
Key Responsibilities:
- Manage, review, and execute daily account operations across Google Ads, Bing, Yahoo, and other search platforms.
- Monitor keyword bids, daily/monthly budget caps, quality scores, impression share, and other essential KPIs.
- Build and expand large-scale keyword lists relevant to personal injury law.
- Write compelling ad copy and collaborate on graphical ad templates.
- Identify and implement new keyword and campaign opportunities aligned with firm goals.
- Launch and manage paid search campaigns, including creating ad groups and structuring accounts for maximum efficiency.
- Generate detailed weekly and monthly reports highlighting key metrics, goal tracking, and campaign performance.
- Stay current on industry trends, algorithm changes, and PPC best practices.
- Use web analytics tools (e.g., Google Analytics) to monitor traffic and performance data.
- Regularly evaluate campaign effectiveness and recommend improvements.
- Collaborate with internal teams to align PPC strategies with overall marketing goals.
- Communicate project updates, timelines, and results to leadership.
Qualifications:
- Required: Prior PPC experience with personal injury law firms.
- Proven success managing Google Ads and other PPC platforms.
- Strong analytical and data interpretation skills.
- Experience with keyword research tools and bid management systems.
- Familiarity with Google Analytics and other reporting tools.
- Excellent written and verbal communication skills.
- Ability to work independently and manage multiple campaigns simultaneously.
Job Type: Full-time
Pay: $100,000.00 - $300,000.00 per year
Benefits:
- 401(k)
- 401(k) 6% Match
- Health insurance
- Paid time off
Application Question(s):
- What is your desired hourly rate or salary for this position?
Experience:
- Personal injury law: 2 years (Preferred)
- PPC Campaign Management: 2 years (Required)
Ability to Commute:
- Burbank, CA 91502 (Required)
Work Location: In person
