RRD is a leading global provider of marketing, packaging, print, and supply chain solutions that elevate engagement across the complete customer journey. The company offers the industry’s most trusted portfolio of creative execution and world-wide business process consulting, with services designed to lower environmental impact. With 22,000 clients, including 93% of the Fortune 100, and 32,000 employees across 28 countries, RRD brings the expertise, execution, and scale designed to transform customer touchpoints into meaningful moments of impact.
Job Description
The Product Marketing Associate will assist in the deployment of multi-channel marketing campaigns for our client's investment solutions across institutional and global wealth audiences. This individual will work within the Product Marketing vertical and partner with Channel and Digital Marketing to define campaign strategies, execute tactics, and measure campaign success metrics. This individual will also work directly with investment professionals, Sales, Legal & Compliance, and external vendors for campaign execution, while informing and consulting with Product Management counterparts.
- This role operates in an outsourced capacity, servicing an asset management client of RRD.
Responsibilities:
- Actively maintain product marketing suite of materials for respective fund coverage (fact cards, brochures, websites, videos, email campaigns) including necessary approvals and publishing
- Assist in the implementation of multichannel marketing plans for respective product coverage
- Collaborate with partners across Product, Sales, Corporate Communications, Legal, Compliance and within Marketing to ensure alignment across campaign approach and performance
- Collaborate with external agencies, freelancers, and vendors to develop marketing materials for all active campaigns
- Ensure consistency of messaging, branding, and creative application across all Marketing channels in any given campaign
- Evaluate campaign performance across multiple KPIs and identify optimization opportunities
- Develop and present campaign performance reporting to leadership
Qualifications
- Bachelor’s degree in finance, marketing or business administration
- 2-3 years of product marketing experience, preferably in financial services
- Knowledge of and interest in alternative investment product space expected
- Experience with multichannel marketing
- Ability to manage multiple concurrent campaigns, often on tight timelines
- Extreme attention to detail expected • Demonstrable success in strategic marketing disciplines
- Proficient in PowerPoint and Excel; familiarity with Salesforce, Pardot and Airtable preferred
- Highly accountable for commitments; results-oriented
- Strong written and verbal communication skills
Additional Information
RRD's current salary range for this role is $73,200 to $114,300 / year. The salary range may be adjusted based on the applicable geographic location of the hired employee, and the range may change in the future. At RRD, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions may vary based upon, but not limited to education, skills, experience, proficiency, performance, shift and location. Depending on the role, in addition to base salary, the total compensation package may also include participation in a bonus, commission or incentive program. RRD’s benefit offerings include medical, dental, and vision coverage, paid time off, disability insurance, 401(k) with company match, life insurance and other voluntary supplemental insurance coverages, plus parental leave, adoption assistance, tuition assistance and employer/partner discounts.
#LI-Hybrid
RRD is an Equal Opportunity Employer, including disability/veterans
