Join Our Team at Learning Without Tears!
Position: Product Marketing Manager
Location: Hybrid in Cabin John, MD
Are you passionate about education and looking for an opportunity to make a real difference in the lives of educators and children? At Learning Without Tears (LWT), we are a mission-driven, family-owned company dedicated to providing top-tier educational products, professional learning, and digital resources. Our team thrives on innovation, collaboration, and a shared commitment to excellence, creativity, and simplicity.
We believe in fostering an inclusive culture where every team member feels a true sense of belonging and community. Our employees' unique experiences and perspectives drive our passion and innovation, propelling our mission forward.
We are seeking a skilled Product Marketing Manager to drive the messaging, positioning, and go-to-market strategy of Learning Without Tears' products. Reporting to the Director of Product Marketing, you will take ownership of your assigned product while contributing to the marketing success of our broader portfolio. You will play a vital role in telling compelling product stories, enabling our sales teams, and driving market adoption.
What You'll Be Doing:
- Owning the messaging and positioning foundations of assigned products by conducting competitive landscape analysis, partnering with product and market research, and understanding customer needs and pain points. Craft and refine product messaging frameworks, buyer personas, and market requirements.
- Acting as the voice of the customer and collaborating with the product team in the product development process.
- Leading go-to-market planning and launch execution for new and existing products, ensuring persona alignment, benefit driven messaging, and effective sales enablement. Defining market opportunities and translating them into marketing strategies.
- Collaborating with the marketing team to ensure consistent messaging across all touchpoints and drive campaigns in support of your products.
- Developing and maintaining a robust set of sales enablement tools; including sales guides, battle cards, sample kits, and sales presentations.
- Training and supporting customer facing teams, empowering them to communicate product value with confidence.
What You Bring to the Team:
- B.A. or B.S. in marketing, education, or related fields or equivalent work experience.
- 4+ years related experience marketing with 1+ years in product marketing
- Experience in K-12 education, preferably focused on early literacy or ELA; Pre-K experience is a plus.
- Proven ability to simplify complex concepts into clear, compelling messaging
- Strong written and verbal communication skills
- Experience working cross-functionally with sales, customer success, and product management
Why Work with Us?
- Mission-Driven Impact: Join a team passionate about making a difference and driving positive change.
- Growth and Development: We invest in your success with ongoing learning and career opportunities.
- Work-Life Balance: Enjoy flexible work options, generous PTO, and wellness support.
- Inclusive Culture: We foster a diverse, collaborative, and supportive workplace.
- Competitive Benefits: Receive competitive pay, comprehensive benefits, and employee recognition.
Ready to join a team that's changing lives through education?
Apply now: https://www.lwtears.com/join-our-team
Learning Without Tears is proud to be an Equal Opportunity and Affirmative Action Employer.
Let's make a difference together-one student, one teacher, one lesson at a time.
