Product Marketing Manager
Product Storytelling & Competitive Differentiation
Location: North Carolina Triad Area or Southeast (within an hour flight of NC HQ) | Hybrid-Friendly
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Tell Stories That Move Markets. Build Brands That Lead.
At Pioneer Square Brands, we protect and elevate the tech tools that power learning, work, and commerce. Our brands—Brenthaven, Gumdrop, and VAULT—equip students, educators, and frontline workers with high-performance mobile technology accessories built for durability, innovation, and trust.
We’re looking for a strategic, creative, and commercially minded Product Marketing Manager to own how our products are positioned, how our stories are told, and how we win against the competition. This is your opportunity to shape the narrative for three respected brands in markets where differentiation is everything.
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What You’ll Lead
- Product Storytelling: Turn technical features into compelling value propositions and stories that inspire channel partners and end users alike. Create messaging frameworks, one-pagers, launch videos, and content tailored to verticals like K–12, enterprise, and retail.
- Competitive Differentiation: Lead market and competitive intelligence efforts to identify gaps, trends, and opportunities. Shape positioning and refine messaging based on real-world partner and sales feedback.
- Channel Campaigns: Plan and execute co-branded initiatives with key resellers. Develop partner enablement kits, launch campaigns, and objection-handling tools that drive both end-user demand and partner leads.
- Cross-Functional Impact: Partner with Product, Sales, and Partner Success to align on messaging, launches, and campaign goals. Integrate partner insights to continuously improve materials and positioning.
- Performance & Optimization: Own campaign KPIs and engagement metrics. Use data to refine tactics, scale what works, and retire what doesn’t.
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You’re Perfect for This Role If You…
- Have 4+ years in product marketing (channel or partner-focused preferred) in technology, hardware, or mobile accessories
- Bring 3+ years of team leadership experience (5+ direct reports) and a track record of developing talent
- Write copy that makes people feel the value of a product
- Understand competitive positioning and how to win in crowded markets
- Thrive in a fast-moving environment where collaboration and agility are key
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The Leadership Edge You Bring
- Strategic Vision: You think beyond campaigns—you shape brand trajectories.
- Customer-Centric Mindset: You deeply understand the people you market to.
- Data-Driven Decision-Making & Execution: You back creative instincts with measurable results.
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Why You’ll Love Working Here
- Impact & Support: Your work will shape how our brands are perceived across multiple industries.
- Collaborative Culture: Work with a tight-knit team that values ideas and execution equally.
- Growth & Learning: We invest in your development and give you room to expand your influence.
- Mission-Driven: Be part of a company that protects the tech tools that empower learning, work, and everyday life.
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If you’re ready to own the narrative, outsmart the competition, and inspire partners and customers, we want to meet you.
