POSITION TYPE: Full Time (W2)
LOCATION: New York, NY
ABOUT WorldLink:
WorldLink is a rapidly growing information technology company at the forefront of the tech transformation. From custom software development to cloud hosting, from big data to cognitive computing, we help companies harness and leverage today’s most cutting-edge digital technologies to create value and grow.
Collaborative. Respectful. Work hard Play hard. A place to dream and do. These are just a few words that describe what life is like at WorldLink. We embrace a culture of experimentation and constantly strive for improvement and learning.
We take pride in our employees and their future with continued growth and career advancement. We put TEAM first. We are a competitive group that like to win. We're grounded by humility and driven by ambition. We're passionate, and we love tough problems and new challenges. You don't hear a lot of "I don't know how" or "I can't" at WorldLink. If you are passionate about what you do and having fun while doing it; tired of rigid and strict work environments and would like to work in a non-bureaucratic startup cultural environment, WorldLink may be the place for you.
For more information about our craft, visit https://worldlink-us.com .
WHO we’re looking for:
We are looking for a Sales Development Strategist who will report to the Director of GTM Strategy and Operations and directly support the Sales Development Lead in developing and executing sales and marketing strategies to bolster global sales efforts. This role is pivotal in crafting compelling sales narratives, enriching the toolkit, and ensuring uniform excellence across our market presence. You will be a beacon of knowledge and support for our sales teams, providing tailored resources to meet the diverse demands of our customer base.
Role and Responsibilities:
-
Create and disseminate global sales development and marketing materials, aligning closely with New Product Solutions (NPS), Marketing, Insights, and Sales teams to curate innovative offerings and packages that resonate with key customer segments.
- Build sales development tools, including pitch decks, fact sheets, competitive analyses, and objection handling, facilitating an impactful sales narrative and a persuasive selling process.
- Express the value proposition and benefits of Ad’s products, solutions, and audience by strategically weaving this knowledge into all sales collateral.
- Work with sales teams to ensure that sales narratives are communicated and understood, collect feedback on how to improve stories for the region to build awareness, enable sales, and increase revenue.
- Collaborate with the Marketing team to seize opportunities to engage the digital advertising market, crafting and distributing compelling narratives and press materials.
- Support the Sales Development Lead with designing and implementing a comprehensive framework for sales pitches and media kits to enhance the sales team's efficacy and ensure quality consistency.
- Stay abreast of industry trends to evolve our sales marketing strategy proactively, identifying emerging marketing opportunities and client requirements.
- 4 years’ experience w/ Bachelor's Degree or 8 years experience without degree.
- Experience in sales development, sales marketing, or similar areas with a strong focus on narrative crafting, packaging, and storytelling for digital advertising.
- Familiar with Atlassian (Confluence), MediaFly, and other content distribution systems.
- Familiar with third-party insights platforms (e.g., eMarketer, Nielsen, ComScore, etc.)
- (Preferred) Previously owned sales, marketing, or sales development programs.
- (Preferred) Deep experience in the digital ads industry.
-
Self-motivated
individual with the ability to thrive in a team-based or
independent environment.
- Detail-oriented with strong
organization skills.
- Ability to work in a
fast-paced environment.
- Limited supervision
and the exercise of discretion.
- Excellent organizational and project management skills.
- Outstanding PowerPoint design abilities.
- A master at storytelling.
- Strong communication and interpersonal abilities.
- Proficiency in using CRM software and marketing automation tools.
- Creative thinking and problem-solving skills.
- Ability to work under pressure and meet tight deadlines.
- Team player with a collaborative mindset.
- Passionate about delivering exceptional customer experiences.
- Ability to work effectively cross-functionally and within matrixed organization.
- (Preferred) Competent in graphical design to not depend on other professionals to ship materials, i.e., Adobe Photoshop.
The physical demands described here are representative of those that must be met by contract employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the contract employee is occasionally required to stand, clean, crawl, kneel, sit, sort, hold, squat, stoop, stand, twist the body, walk, use hands to finger, handle, or feel objects, tools or controls, reach with hands and arms, climb stairs or ladders and scaffolding, talk or hear, and lift up to 20 pounds. Specific vision abilities required by the job include ability to distinguish the nature of objects by using the eye. Operate a computer keyboard and view a video display terminal between 50% - 95% of work time, including prolonged periods of time. Requires considerable (90%+) work utilizing high visual acuity/detail, numeric/character distinction, and moderate hand/finger dexterity.
Performs work under time schedules and stress which are normally periodic or cyclical, including time sensitive deadlines, intellectual challenge, some language barriers, and project management deadlines. May require working additional time beyond normal schedule and periodic travel.
WHAT we’ll bring:
During your interview process, our team can fill you in on all the details of our industry-competitive benefits and career development opportunities. A few highlights include:
-
Medical
Plans
- Dental
Plans
- Vision Plan
- Life &
Accidental Death & Dismemberment
- Short-Term
Disability
- Long-Term Disability
- Critical Illness/ Accident/ Hospital Indemnity/ Identity
Theft Protection
- 401(k)
Our success begins and ends with our people. We embrace diverse perspectives and value unique human experiences. WorldLink is an Equal Employment Opportunity and Affirmative Action employer. All employment at WorldLink is decided on the basis of qualifications, merit, and business need. We endeavor to continue our footprint as a diverse organization by highlighting opportunities for all people. WorldLink considers applicants for all positions without regard to race, color, religion or belief, sex, (including pregnancy and gender identity), age, national origin, political affiliation, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. People with disabilities who need assistance with any part of the application process should contact us.
This job description is designed to cover the main responsibilities and duties of the role but is not designed to be a comprehensive list of all.
Salary/Pay Range: $35.00-$45.00 (Depending on experience)
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