Job Summary
We are seeking a dynamic and results-driven Sales and Marketing Manager to lead our marketing initiatives and drive sales growth. The ideal candidate will possess a strong understanding of both traditional and digital marketing strategies, with a focus on content marketing, analytics, and advertising. This role requires creativity, strategic thinking, and the ability to analyze market trends to effectively position our products and services.
Duties
- Develop and implement comprehensive marketing strategies that align with business goals.
- Oversee content marketing efforts, ensuring high-quality copywriting for various platforms including print and digital.
- Manage advertising campaigns across multiple channels, including email marketing, Google Ads, and social media platforms.
- Analyze market trends and consumer behavior to inform marketing strategies and improve advertising sales.
- Collaborate with cross-functional teams to create cohesive branding and messaging across all channels.
- Monitor campaign performance using analytics tools to optimize marketing efforts and maximize ROI.
- Lead the development of promotional materials and ensure consistency in brand messaging.
- Stay updated on industry trends and emerging technologies to keep the company competitive in the marketplace.
Experience
- Proven experience in sales and marketing management or a related field.
- Strong knowledge of digital marketing techniques, including SEO, PPC, email marketing, and social media advertising.
- Proficiency in content creation and copywriting for diverse audiences.
- Familiarity with analytics tools to measure campaign effectiveness (e.g., Google Analytics).
- Experience in managing advertising campaigns across various platforms.
- Excellent communication skills with the ability to present ideas clearly and persuasively.
- A background in HTML is a plus for managing website content effectively.
Join our team as a Sales and Marketing Manager where you can make a significant impact on our growth trajectory while developing your career in a supportive environment.
Job Type: Full-time
Pay: $50,000.00 - $60,000.00 per year
Benefits:
- Employee discount
- Health insurance
- Paid time off
Schedule:
- 8 hour shift
- Day shift
- Monday to Friday
- No nights
- No weekends
Application Question(s):
- Can you describe a marketing campaign you’ve worked on that involved social media, content creation, and/or e-commerce platforms? What strategies did you use, and what were the results?
- How do you measure the success of a digital marketing campaign? What key performance indicators (KPIs) do you typically track?
- How do you stay up to date with digital marketing trends and platform updates? Can you give an example of how you’ve applied new trends or tools to improve your work?
- What experience do you have with SEO and optimizing product listings on platforms like WooCommerce or Amazon?
- Describe a time when you had to manage multiple projects with tight deadlines. How did you prioritize tasks, and what was the outcome?
- How do you approach creating engaging content for different platforms (social media, email, blogs, etc.)? How do you tailor content for each platform?
- Can you share an example of a time you used data (analytics, reports, etc.) to make an informed decision or adjust a marketing strategy?
- What motivates you to stay creative in a marketing role, especially when working on repetitive tasks like content creation or campaign management?
- How would you handle a situation where a marketing campaign is not performing as expected? What steps would you take to fix it?
Work Location: In person
