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Senior Associate, Marketing Business Planning Manager

New York Life Insurance Co
$108,000 - $130,000
New York, New York
Full time
3 weeks ago

Location Designation: Hybrid - 3 days per week 

 

 

Business Unit Overview 

In Marketing, you’ll dive into a world of diverse opportunities, crafting innovative campaigns, managing impactful content, and fostering meaningful connections with key audiences. Collaborate with experts across brand, digital, and strategy, leveraging data and insights to drive decision-making, unlock new growth potential, and optimize our differentiating capabilities.

 

 

Role Overview:  

New York Life Marketing is seeking a digitally fluent, detail-oriented, and execution-focused Business Planning Manager to support the structured planning of complex, cross-functional programs—many of which include the delivery of digital products.

Reporting to the Head of Marketing Business Planning, this role works at the intersection of business strategy and delivery execution. You’ll work alongside subject matter experts to translate program strategies into defined work scopes, build delivery plans, proactively identify decisions and tradeoffs, and help keep work on track across business, product, data, engineering, and corporate teams.

This is a hands-on coordination and planning role—ideal for someone who is organized, proactive, and eager to help teams move work forward efficiently and effectively.

 

 

What You’ll Do 

Program Planning

 

Digital & Product Fluency

 

Cross-Functional Collaboration & Support

 

 

What You’ll Bring 

 

#LI-SV1

#LI-HYBRID

Pay Transparency

Salary Range:  $108,000 - $130,000 

Overtime eligible: Exempt 

Discretionary bonus eligible: Yes 

Sales bonus eligible: No 

 

Actual base salary will be determined based on several factors but not limited to individual’s experience, skills, qualifications, and job location. Additionally, employees are eligible for an annual discretionary bonus. In addition to base salary, employees may also be eligible to participate in an incentive program.

 

Our Benefits

We provide a full package of benefits for employees – and have unique offerings for a modern workforce, including leave programs, adoption assistance, and student loan repayment programs. Based on feedback from our employees, we continue to refine and add benefits to our offering, so that you can flourish both inside and outside of work. Click here to discover more about our comprehensive benefit options or visit our NYL Benefits Site.

 

Our Diversity Promise

We believe in a diverse workforce because it is our mission to advocate for the financial security and success of people in every community. This is why diversity, equity, and inclusion (DEI) are guiding principles that are embedded in our brand and our culture. Click here to learn more about how we have been recognized for our leadership.

 

Recognized as one of Fortune’s World’s Most Admired Companies, New York Life is committed to improving local communities through a culture of employee giving and volunteerism, supported by the Foundation. We're proud that due to our mutuality, we operate in the best interests of our policy owners. To learn more about career opportunities at New York Life, please visit the Careers page of www.NewYorkLife.com.

 

 

Job Requisition ID: 90907

 

 

 

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