Shopper Marketing Manager, Momofuku Goods

Momofuku Goods

Momofuku Goods makes cooking more fun, delicious, and easy. Founded by chef David Chang and the team behind Momofuku, we launched our line of pantry essentials in 2020 to bring bold, restaurant-quality flavor to home kitchens. From Chili Crunch to air-dried noodles and Korean BBQ sauces, our products are designed to unlock big flavors with minimal effort. Today, you can find us at retailers nationwide at Whole Foods, Target, as well as on Amazon and our website.

We’re looking for a Shopper Marketing Manager to build and execute strategic, retailer-specific initiatives that drive trial, velocity, and brand equity at the point of purchase. Sitting at the intersection of Sales and Marketing, this role translates brand strategy into compelling retail programs that influence shopper behavior and unlock growth. The ideal candidate is both a strategic thinker and a sharp operator—someone who understands how to move consumers to action while staying grounded in budget, performance, and cross-functional alignment.

Salary Description: $100,000 - $130,000 annually + bonus + company stock options

What's in it for you?

Momofuku offers competitive pay and a comprehensive benefits package, including vision/dental/medical and gym and commuter discounts, plus more after required wait periods. We encourage our employees to grow and learn, and offer many opportunities for personal and career development.

Responsibilities:

• Lead the development of shopper strategies that leverage the synergy of brand marketing, shopper insights, and retailer understanding to drive trial, increase consumption, and deliver against key business objectives
• Overcome shopper barriers and translate insights into high-impact executional plans that win at shelf and online
• Drive annual, quarterly, and ongoing planning processes that align with retail and brand priorities, budget allocations, and key selling moments
• Plan and execute omnichannel activations across in-store signage, digital coupons, loyalty integrations, influencer tie-ins, demos, and more
• Partner with the Sales team to develop and pitch custom retail programs and toolkits that unlock distribution and drive conversion
• Collaborate with the Senior eCommerce Manager on strategy and execution across retail media platforms (e.g., Roundel, KPM, WFMOA)
• Serve as the primary marketing liaison for key retail accounts, ensuring seamless coordination across internal teams and external partners
• Own the shopper marketing budget, with responsibility for spend allocation and ROI optimization
• Lead post-mortem analysis of all retail programs, distilling learnings and making clear, actionable recommendations for future efforts
• Brief Creative and ensure the development of high-quality, retailer-specific assets that reflect both brand and channel needs

Required Qualifications:

• 4+ years in CPG marketing, with 2+ years focused on shopper, retail, or customer marketing
• Proven success building and executing shopper marketing programs with national retailers (e.g., Target, Whole Foods, Publix)
• Familiarity with retail media platforms (Roundel, Kroger Precision Marketing, CitrusAd, etc.)
• Strategic and analytical mindset, with experience reporting on campaign performance, sales lift, and ROI
• Strong project management and cross-functional collaboration skills
• Ability to translate brand strategy into retail-specific executions that drive conversion
• Comfort operating in a fast-paced, high-growth environment

Preferred Qualifications:

• Experience working directly with Sales to activate retail accounts
• Experience using syndicated POS data (Spins, Nielsen, IRI) to guide decision-making
• Omnichannel or ecommerce marketing experience
• Understanding of the Momofuku brand and how to bring it to life across retail touchpoints

Physical Demands:

• The physical demands described here are representative of those that must be met by an employee to successfully perform the essential function of this job. While performing the duties of this job, the employee is regularly required to sit for extended periods of time. The employee is frequently required to use hands and fingers to use the computer keyboard, writing and the answering phone.

The duties of this position may change from time to time. Momofuku reserves the right to add or delete duties and responsibilities at the discretion of Momofuku or its managers. This job description is intended to describe the general level of work being performed. It is not intended to be all-inclusive.

Momofuku is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, color, creed, religion, gender (including gender identity or expression), pregnancy, childbirth or related medical conditions, sexual orientation, marital status, domestic violence, sexual violence or stalking victim status, ancestry, national origin, alienage or citizenship, age, disability, military or veteran status, genetic information or predisposing genetic characteristic, or other protected status.

Equal Opportunity Employer
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