The Marketing and Sales Supervisor will drive external and internal sales efforts to achieve and exceed performance goals, while continuously maximizing independent living occupancy. Create and implement an effective sales and marketing plan that supports market diversification through the identification of niche referral opportunities. Grow census by developing referral relationships with providers and vendors to maximize occupancy. The Marketing and Sales Supervisor will provide tours with prospective residents and their families, perform regular follow-up, and coordinate move-ins. The Marketing Supervisor will take an active role in the training and development of sales specialists and oversee the sales of areas assigned to the sales specialists.
- Performs all external independent living and assisted living sales efforts to achieve high sales performance goals. Leads efforts through face-to-face referral development. Employ strategies that focus on building stronger, deeper, and more trusted relationships, by invoking empathy and providing a more customized, relevant and creative experience for prospective families.
- Train and develop Sales Specialists and oversee the areas assigned to the sale specialists.
- Develop, plan and execute a sales plan that leads to qualified referrals.
- Follow-up regularly with all current leads, including digital, and develop new referrals for obtaining leads.
- Experience: Five (5) years in Senior Living, Marketing & Senior Living/Continuing Care Retirement Community/Life Plan Community Experience
- Education: High school diploma
- Skills and Abilities: Familiarity with state law and regulations surrounding senior housing. Ability to relate in a professional and positive manner with all team members, residents, families, and vendors. Solid proven closing skills and strong outside sales are essential to be considered for this position.
