Head of Black-Hat SEO for iGaming

Head of Black-Hat SEO

Location: Fully remote

Reports to: CEO

Base salary: US$68,000–120,000 gross annually, depending on experience

Incentive: Profit share

Current operating budget: US$30,000–80,000 per month

Company presentation

An international iGaming affiliate business develops and scales SEO-driven websites, monetising organic traffic through casino and betting operator partnerships.

Its current markets include Poland and Hungary, with plans to expand across additional Tier 1 and Tier 2 markets. The business operates with a lean team and a highly automated approach, using expired domains, parasite SEO, one-page websites, rapid migrations and gray/black-hat methods.

Role overview

The company is seeking a senior hands-on SEO operator to launch and grow a new black-hat SEO business unit.

Reporting directly to the CEO, the Head of Black-Hat SEO will own execution, budget allocation and P&L. Initially, this is predominantly an individual contributor role with substantial use of AI and automation. A small team may be built later as the unit develops.

Key responsibilities include:

• Co-design the unit’s growth strategy with the CEO and execute it personally.
• Manage the current monthly budget of US$30,000–80,000 across domains, content and tooling.
• Build an AI-supported roadmap for launching and developing hundreds of websites per month.
• Execute link-building strategies and manage domains, redirects, migrations and testing.
• Identify and test opportunities across multiple GEOs.
• Track costs, rankings, traffic, FTDs, revenue and overall unit performance.
• Scale approaches that demonstrate positive commercial results.
• Document processes and establish an operating model that can support a small team over time.

The supplied brief targets initial FTDs within 10–20 days and profitability within 4–5 months. Measurement definitions and milestones will need to be agreed.

Requirements

• A proven track record in competitive black-hat SEO environments.
• Deep practical experience with domain auctions, drop-catching and expired-domain analysis.
• Experience operating website networks at scale, including footprint hygiene across registrars, hosting and DNS.
• Hands-on capability in domains, redirects, migrations, outreach and experimentation.
• Ability to use AI and automation to increase execution capacity.
• Strong commercial judgement, including budget management, ROI analysis and traffic monetisation.
• An entrepreneurial approach, autonomy and ownership of business outcomes.
• Fast, disciplined decision-making, supported by clear reporting and documentation.

Company offers

• Fully remote working.
• US$68,000–120,000 gross annual base salary, depending on experience.
• Profit share once the unit is profitable; detailed terms to be agreed.
• Direct collaboration with the CEO.
• Ownership of execution, budget allocation and unit P&L.
• A current operating budget of US$30,000–80,000 per month, with potential for further growth.
• A predominantly hands-on role with substantial autonomy, AI and automation.
• The opportunity to build a small team over time.