AUSL Carolina Blaze - Grassroots Marketing
Job description
Named one of Sports Business Journal's Best Places to Work in Sports (2024, 2025), Front Office Sports' Most Impactful Sports Organizations (2024), and Fast Company’s Most Innovative Companies (2023), Athletes Unlimited owns and operates professional women’s softball, volleyball, and basketball leagues featuring world-class competition and fan experience. Athletes Unlimited stands out as an organization driven by the athletes that play in the leagues, with athlete representation on the company’s board of directors, each league led by a Player Executive Committee, and players sharing in long-term profits of the company, all while being proactive in shaping policies supporting the women that play in the league. Athletes Unlimited is the first professional sports league to be organized as a Public Benefit Corporation. For more information, visit.
In June 2025, AU transformed and expanded its softball business by launching the Athletes Unlimited Softball League (AUSL), a premier professional women’s softball league. In 2026, additional teams have been added, converting to a fully city-based model, bringing in team owners, and building out ancillary business, fan and partner engagement opportunities.
Athletes Unlimited Softball League is seeking to hire an energetic Durham local who is passionate about sports, enjoys connecting with people,and wants to help grow the presence of the Carolina Blaze and the AUSL locally. This part-time role acts as an extension of our marketing team, supporting grassroots outreach, event activations, and on-the-ground promotion in the months leading up to and throughout the season.
Schedule
October 2026 - May 31, 2027
Responsibilities
- Increase awareness and drive community engagement leading up to the AUSL season
- Support grassroots marketing initiatives by working on-site at softball tournaments and community events—setting up AUSL materials (tent, table, banners, etc.), engaging attendees, distributing promotional items, and collecting lead data
- Distribute promotional and ticketing collateral to local softball clubs, recreation centers, sports bars, and other community hubs
- Leverage existing connections within the Durham softball community to introduce potential partners and prospects to the AU ticket sales team
- Collaborate closely with Athletes Unlimited staff to ensure consistent and effective local outreach
Requirements
- Must be comfortable working grassroots events on your own
- Strong communication skills with a friendly, professional demeanor
- Ability to stand for extended periods of time
- This role is primarily event-based, including select AUSL game days, with additional hours for collateral distribution, event research, and occasional meetings with AU staff
- Ability to work weekends, holidays, and non-traditional hours
- Availability for the AUSL season dates of October 2026 to May 2027
- Strong preference for candidates based in the Durham area
- Legal authorization to work in the United States
Benefits
$20/hour + full mileage for events. There is also potential to continue working during the offseason.
As this is a seasonal position, traditional employee benefits such as health insurance, paid time off, and retirement plans are not included.
1099 Contractors are responsible for their own taxes and insurance coverage.
Our DEI Statement
As a company, we share a vision to change the world for the better and believe in the power of sports to tear down barriers. We will Be Unlimited in our pursuit to intentionally create an environment where every individual can be their authentic self.
Research shows that women, trans, non-binary folks, and BIPOC are less likely to apply for a job unless they believe they meet every single one of the qualifications. We strongly encourage you to apply even if your background is non-traditional or you might not meet every one of the qualifications described.
Athletes Unlimited is an Equal Opportunity Employer and does not discriminate in its hiring process based on race, religion, national origin, age, marital status, sexual orientation, gender expression, pregnancy status, parental status, or other applicable legally protected characteristics.
Skills mentioned
At the heart of Athletes Unlimited is a revolutionary vision for professional sports, one where the athletes themselves are the central figures, decision-makers, and primary beneficiaries. Founded on the belief that the traditional team ownership model is outdated, the organization has pioneered a new way forward since its inception. The culture is built around empowering athletes, not just as competitors, but as leaders and stakeholders in their own leagues. This player-centric model is more than just a business strategy; it's a commitment to fostering a community where athletes have a voice in everything from league rules to the long-term vision of the organization. Players are not just employees; they are partners, sharing in the profits and contributing to the governance of the leagues. This creates a unique environment of collaboration and shared purpose, where the success of the individual is directly tied to the success of the collective. The mission extends beyond the field of play. As the first professional sports league to be organized as a Public Benefit Corporation, Athletes Unlimited is dedicated to making a positive impact on society. This commitment is woven into the fabric of the organization, with a strong emphasis on civic leadership and community engagement. Athletes are encouraged and supported to use their platforms to champion causes they are passionate about, turning their athletic achievements into a force for good. The organization fosters an inclusive and innovative environment, constantly seeking new ways to engage fans and grow the sports they represent. From a unique scoring system that makes every moment count to a media strategy that brings fans closer to the action, every aspect of Athletes Unlimited is designed to be dynamic and entertaining. It's a culture of continuous improvement, driven by a passion for excellence and a belief in the power of sports to inspire and unite.
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