Marketing Director

Job

Overview

The Marketing Director ensures all Marketing Initiatives align with the Clinic's business objectives while driving Patient

Acquisition, Brand Awareness and Growth Revenue.

Duties and Responsibilities

Marketing Strategy & Business Growth

• Develop and implement the overall marketing strategy aligned with the clinic's vision and business goals.
• Create annual and quarterly marketing plans, budgets, and performance targets.
• Identify new growth opportunities, market trends, and competitive advantages.
• Lead initiatives that increase patient acquisition, retention, and lifetime value.
• Monitor marketing ROI and optimize strategies based on performance data.

Brand Management

• Strengthen and maintain Lucia Clinic's brand identity across all platforms.
• Ensure consistency in messaging, visual identity, and patient experience.
• Develop campaigns that reinforce the clinic's positioning as a premium healthcare and aesthetic brand.
• Education

A Bachelor’s Degree in Marketing, Business Administration, Communications, or a related field. An MBA or Master's

degree is highly preferred

• Experience

Typically 5+ years of Progressive Experience in Marketing roles with at least Three (3) years in a Senior Leadership or

Management capacity. An Aesthetics or Dermatology Industry is highly preferable.

• Industry Knowledge

Proven track record of managing effective, omni-channel marketing campaigns spanning both digital and traditional

marketing environments