Global Social Media Manager
Job description
Exely is a global IT company specialising in online solutions and websites for hotel industry. We help hoteliers increase their direct sales and automate operations. With a client base of over 5000 properties from 56 countries, ranging from small hotels to large resorts, we are committed to delivering exceptional customer service and support. Our distributed team works from 20 countries in APAC and EMEA regions and speaks 35+ languages providing an exceptional possibility to share global exchange experience.
About the role
Exely is looking for a Global Social Media Manager to strengthen our international social media presence and turn our expertise, product capabilities, and customer stories into valuable content for hospitality professionals.
You will own our global LinkedIn, Facebook, and Instagram channels, create content in English, and coordinate local social media activities with regional colleagues across multiple markets.
The role also includes supporting HotelTech Club, our professional community. We are looking for a senior, hands-on specialist who combines strong writing and editorial skills with independent execution and international coordination.
What you'll do
- Own our global social media channels: plan, create, and publish engaging English-language content for LinkedIn, Facebook, and Instagram.
- Turn expertise into stories: collaborate with Product, Sales, Customer Success, and industry experts to make complex topics clear, useful, and interesting.
- Drive content production end-to-end: manage the editorial calendar, coordinate designers and video creators, and keep things moving from brief to publication.
- Connect global and local teams: help regional colleagues adapt campaigns, share best practices, and bring local success stories to a global audience.
- Support HotelTech Club: help develop our professional community through expert content, meaningful discussions, and collaboration with Country Leaders.
- Make content better: analyze performance, experiment with formats, and suggest improvements based on results.
Requirements
3+ years of experience in SMM or social content, including English-language B2B projects.
- Excellent English (C1 or equivalent) and native-level Russian. You can independently write and edit high-quality content in English and Russian.
- Hands-on experience managing corporate LinkedIn pages and creating valuable content for professional audiences.
- The ability to translate complex products and technical features into clear business benefits.
- Experience coordinating content production and working with multiple stakeholders.
- Practical knowledge of Facebook, Instagram, and visual content formats.
- A data-informed mindset: you understand what works, what doesn't, and how to improve it.
- Strong ownership, attention to detail, and the ability to move things forward independently.
Big plus if you have:
- Experience in B2B SaaS, HotelTech, TravelTech, or hospitality.
- International or multi-market marketing experience.
- Community building or management experience.
- Account-Based Marketing (ABM) experience.
- Experience with video content, TikTok, or AI-assisted content workflows.
Benefits
- Remote job;
- Competitive salary based on your experience;
- Bonus part after probation period (3 months) based on KPIs;
- Prioritising employee wellbeing and providing the necessary facilities for their comfort (medical insurance after probation end, corporate equipment, dedicated onboarding manager);
- Clear business objectives, opportunities for growth professionally within the company;
- Scheduling: from Monday to Friday, form 9 AM till 6 PM (your time zone).
- The start-up environment is fast-paced and constantly growing, with full support from our established international team.
Why Exely?
You'll join an international team where ideas are welcome, initiative matters, and collaboration goes beyond borders.
We value people who are open, curious, and responsible for their work. We trust our teammates to make decisions, try new approaches, ask questions, and improve the way things are done.
Here, you'll have room to create, experiment, and make a visible impact on how we connect with hospitality professionals worldwide.
Ready to join?
Share your portfolio or links to corporate social media accounts you've managed, along with examples of English-language B2B content you've personally created. We'd love to see both your work and the thinking behind it.
Hiring Process
Application Review (please fill in the application form carefully) --> HR Screen --> Test Task (optional) --> Professional Interview
Skills mentioned
Exely is a hospitality software provider dedicated to helping hoteliers maximize profits by growing direct sales and enhancing their brand image. Many hoteliers face the challenge of relying too heavily on online travel agencies (OTAs), which can eat into their profit margins. Additionally, managing reservations, guest check-ins, billing, and online reputation across multiple platforms can be time-consuming and prone to errors. This is why Exely offers a comprehensive suite of cloud-based solutions designed to streamline operations and boost direct bookings. Our customers often struggle with inconsistent pricing across various channels and the technical complexities of maintaining a high-performing hotel website that converts visitors into guests. Exely addresses these pain points by providing tools like a robust Property Management System (PMS) for efficient management of reservations and guest data, a Booking Engine to maximize direct bookings through the hotel's own website, and a Channel Manager to synchronize rates and availability across all online platforms seamlessly. Furthermore, hoteliers understand the importance of online reputation but may lack the tools to manage it effectively. Exely's Reputation Management feature helps hotels handle and improve online reviews, ultimately attracting more guests. We also recognize that many hoteliers are looking for ways to optimize their pricing strategies in response to market demand and competitor actions. Our Price Monitor and Price Assist tools provide valuable insights to help them achieve this. Our mission is to empower hoteliers with the tools, knowledge, and passion to develop their direct business, giving them the freedom to devote more time to what they love – hospitality – instead of wasting resources on routine and low-profit tasks. We aim to inspire and accelerate the global hospitality market's transition to a direct sales model by providing solutions that automate workflows, minimize manual work, and enhance the guest experience. With Exely, hoteliers can increase their visibility, gain better control over occupancy and profitability, and ultimately build a stronger, more resilient business.
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