The Admissions Counselor plays a crucial role in supporting the enrollment efforts of a campus, college, school, or department. Their responsibilities are diverse and essential for attracting and retaining students.
- The Admission Counselor engages with prospective students to provide detailed information about the admissions process, academic programs, and other relevant topics. This often involves one-on-one meetings, phone calls, emails, and virtual sessions. All interactions are input and maintained in the University's Customer Relationship Management (CRM) system.
- The Admission Counselor develops and distributes various communication materials to attract potential students. This includes brochures, flyers, email campaigns, social media posts, and website content. They also create personalized communication strategies within the CRM ensuring that prospective student receives relevant and timely information.
- The Admission Counselor organizes and represents the university at various onsite/offsite events. They serve as the face of the institution, providing information, answering questions, and building relationships with prospective students. They also work to establish and maintain community relationships to build a pipeline of prospective students for the university.
- The Admission Counselor will assist in analyzing enrollment data and trends to identify areas for improvement and to develop strategies for increasing student enrollment.
- The Admission Counselor works closely with other departments to ensure a cohesive and supportive experience for students.
- Performs other duties as assigned.
This position requires a high school diploma or equivalent, with 5 years of administrative experience. At least one year of experience must involve administrative or program support duties in an academic department or college. Appropriate college coursework or vocational/technical training may substitute at an equivalent rate for the general administrative experience. This educational substitution does not apply to required year of experience in an academic program.
Working at USF
With approximately 16,000 employees, the University of South Florida is one of the largest employers in the Tampa Bay area. We are dedicated to cultivating a talented, engaged and driven workforce that strives to be bold. Employees excel in USF‘s rich academic environment, which fosters their development and advancement. In 2025, Forbes recognized USF as one of Florida’s best large employers, ranked No. 1 among the state’s 12 public universities. Our first-class benefits package includes medical, dental and life insurance plans, retirement plan options, employee and dependent tuition programs, generous leave, and hundreds of employee perks and discounts.
About USF
The University of South Florida is a top-ranked research university serving approximately 50,000 students from across the globe at campuses in Tampa, St. Petersburg, Sarasota-Manatee and USF Health. USF is recognized by U.S. News & World Report as a top 50 public university and the best value in Florida. U.S. News also ranks the USF Health Morsani College of Medicine as the No. 1 medical school in Florida and in the highest tier nationwide. USF is a member of the Association of American Universities (AAU), a group that includes only the top 3% of universities in the U.S. With an all-time high of $738 million in research funding in 2024 and as a top 20 public university for producing U.S. patents, USF uses innovation to transform lives and shape a better future. The university generates an annual economic impact of more than $6 billion. USF’s Division I athletics teams compete in the American Athletic Conference. Learn more at www.usf.edu .
Compliance and Federal Notices
This position may be subject to a Level 1 or Level 2 criminal background check.
Applicants have rights under Federal Employment Laws :
Family and Medical Leave Act (FMLA)
Applicants for USF employment are entitled to request reasonable accommodation(s) in the application process. A request is to be made at least five (5) working days prior to the time the accommodation(s) is needed. Visit the Central Human Resources ADA Accommodations webpage for more information on requesting an accommodation during the application/interview process.