Summary:
The Annual Giving & Stewardship Manager is responsible for planning, executing, and evaluating a comprehensive annual giving program that supports the organization’s fundraising goals. This includes managing multi-channel appeals, donor acquisition, monthly giving, and cultivation strategies with a strong focus on segmentation and donor migration through the gift pipeline. The position also plays a lead role in utilizing the EveryAction CRM platform to analyze donor behavior, enhance giving strategies, and maintain data accuracy.
Reporting to the Chief Advancement Officer, the Annual Giving & Stewardship Manager works collaboratively across the Advancement team to develop meaningful relationships with donors and implement innovative strategies to build and retain a strong base of annual support for environmental conservation.
Essential Functions:
- Plan, implement, and manage all components of the annual fund, including direct mail, email, digital campaigns, and targeted outreach.
- Manage and grow the monthly giving program; cultivate new sustaining members.
- Develop and execute strategies for donor acquisition, migration, and stewardship.
- Draft compelling appeal content and coordinate delivery across platforms.
- Collaborate with the Database Administrator to glean actionable insights from donor data to improve segmentation, retention, and acquisition efforts.
- Manage and implement timely gift acknowledgment processes.
- Utilize the EveryAction CRM to track donor behavior and inform campaign planning and forecasting.
- Ensure membership and donor records are accurate and support fundraising efforts.
- Lead bi-weekly donor strategy meetings to review moves management, prospect lists, and campaign performance.
- Provide donor engagement materials, reports, and updates to the Chief Advancement Officer, Executive Director, and Board members as needed.
- Collaborate closely with the Advancement team to ensure donor-facing messages align with the organization’s voice and mission.
- Support internal goal setting and analysis by providing KPIs, tracking progress toward revenue benchmarks, and recommending adjustments.
- Perform other duties as needed or assigned.
Authorities:
- Manage and execute the annual giving program, including strategic planning, appeal content, and donor segmentation.
- Act as point of contact for donor engagement initiatives related to annual fund giving.
- Lead monthly donor growth strategy and stewardship.
- Make recommendations to the Chief Advancement Officer on donor communications and data-driven fundraising strategies.
- Coordinate internally with Finance and CRM Administrator on gift processing and reporting.
Competencies:
- Strong written communication and donor-focused messaging
- Ability to manage multiple projects and deadlines with high attention to detail
- Data-driven decision-making and ability to interpret and apply donor analytics
- CRM proficiency (EveryAction or similar donor database)
- Understanding of donor pipelines and segmentation strategies
- Professional judgment and discretion when handling confidential donor information
- Collaborative and proactive team member with a solutions-oriented mindset
- Comfort with public-facing roles, including direct donor interaction and stewardship communication
Required Education and Experience:
- Bachelor’s degree in on profit management, communications, marketing, or related field.
- 3–5 years of nonprofit fundraising experience with direct responsibility for annual giving programs
- Proficiency with CRM/database systems (EveryAction preferred)
- Demonstrated success managing direct response fundraising (email, mail, digital)
- Experience analyzing fundraising performance metrics and applying insights
- Strong writing, editing, and content development skills
Preferred Education and Experience:
- Bachelor's degree in nonprofit management, communications, marketing, or related field
- Experience working in environmental or advocacy-focused nonprofit organizations
- Familiarity with EveryAction tools including donor segmentation, tagging, reporting, and email integration
- Experience with donor pipeline strategy and integration with major gift programs
- Familiarity with fundraising software integrations (email platforms, giving pages, analytics tools)
Work Environment
The position operates in a professional office environment located in Charleston, SC.
Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is occasionally required to stand, walk, sit, use hands, and climb stairs. The employee must occasionally lift and/or move up to 25 pounds.
Travel
Some local travel may be required.
Other Duties
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. Other duties may be required in the job as requested by the Supervisor.
Benefits
The Coastal Conservation League offers a competitive suite of benefits, including medical, dental and vision insurance; short- and long-term disability; life insurance, 403(b) retirement and generous paid time off policies.
Equal Opportunity
Cultivating a diverse and inclusive team is an essential component of the Conservation League’s commitment to advancing equity. Candidates of all backgrounds are encouraged to apply.
The Coastal Conservation League is an equal opportunity employer. The Conservation League does not discriminate on the basis of race, color, religion or belief, age, sex, national origin, gender identity, sexual orientation, disability, protected veteran status, family or parental status, or any other status protected by state laws and/or federal regulations. All qualified applicants are encouraged to apply and will receive consideration for employment based upon applicable qualifications, merit, and business need.