Job Description
The Role:
Deciphera is seeking an experienced marketer with oncology and/or rare disease experience to join a growing commercial team.
The Associate Director, Brand Marketing – will be a critical role and a visible leader within the commercial organization, responsible for components of both HCP and Patient marketing strategy and tactical execution.
Reporting directly to the Brand Lead, the ideal candidate will bring rare disease and launch experience and will require close collaboration with key stakeholders across the brand team, playing a key role in integration and execution of brand launch plans This is a critical commercial role which will be instrumental in Deciphera’s continued evolution into a fully integrated, multi-product, commercial biopharma company. The person in this role must be comfortable with operating at both strategic and executional levels, collaborating with cross-functional partners, and influencing them without authority.
What You’ll Do:
- Support the development and drive execution of an integrated marketing plan across both HCP and Patient audiences
- Create and deliver core disease state and branded elements, ensuring alignment with brand strategy
- Develop field sales materials and programs with consistent pull-through of messaging
- Lead the creation and execution of comprehensive digital marketing and non-personal promotion strategies that align with brand objectives, focusing on HCP and patient engagement, awareness and activation
- Support the brand planning, tactical planning, and budget management process
- Collaborate efficiently & effectively with agency and cross-functional partners.
- Utilize advanced analytics to assess the effectiveness of marketing initiatives, refine strategies based on insights and metrics
- Be a brand champion – assist in motivating and exciting the commercial team (Sales, Market Access, Training, Operations, Market Research and Analytics) and the company to drive brand success across approved indications
Qualifications
- Bachelor/ Master's degree with 10+ years of experience or PhD with 5+ years of experience
- 4+ years of experience in pharma/biotech marketing
- 2+ years of experience in digital marketing preferred
- Experience in both HCP and Patient marketing preferred
- Oncology and/or rare disease launch experience is highly desired
- Strategic thinking, including being creative in addressing key challenges, applying innovative ideas, and taking measured risks.
- Effective project management skills to enable pull-through of marketing initiatives
- Strong organizational skills with excellent attention to detail.
- Ability to thrive independently and in ambiguity, with an entrepreneurial mind-set and with a track record of exploring new ways of working, driving new opportunities and catalyzing others to build creative solutions.
- Operational knowledge of medical, regulatory, legal review process
- Eager to work in a fast-paced environment, striving for excellence in everything we do, alongside a team driven by improving the lives of patients
- Ability to travel (10-25%)
Additional Information
Deciphera is committed to fair and equitable compensation practices. The base salary pay range for this role is $171,000 - $235,000. Actual compensation packages will depend on various factors, including, but not limited to depth of experience, education, skillset, overall performance and/or location.
Deciphera believes in providing a competitive compensation and benefits package to all employees. Our base salary is just one component of Deciphera’s competitive total rewards strategy that also includes annual performance bonus, a long-term incentive plan, full range of benefits and other incentive compensation plans (if applicable)
Benefits:
- Competitive salary and annual bonus.
- Comprehensive benefits package including medical, dental, vision insurance, 401(k) retirement plan with company match, and more.
- Generous parental leave and family planning benefits.
- Outstanding culture and opportunities for personal and professional growth.
Apply Now: Join us in our mission to improve the lives of people with cancer. Apply today to become a part of our dynamic team!
EQUAL EMPLOYMENT OPPORTUNITY INFORMATION
Deciphera is committed to equal employment opportunity and values diversity. To ensure that we comply with reporting requirements, we invite you complete the confidential survey at the end of this application. Providing this information is optional. It will not be accessible or used in the hiring process, and has no effect on your opportunity for employment. This information will also be treated confidentially. We are committed to make all hiring decisions and other employment decisions on a non-discriminatory basis.